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P&G Launches 1st Shopee Regional Super Brand Day with ‘Stop Bad Hair Day’ Campaign

Procter & Gamble (P&G), a leading global consumer goods company and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, announced the launch of the 1st Regional Super Brand Day to “Stop Bad Hair Day”. During this campaign, Shopee will launch P&G’s latest line of hair care products across six markets in Southeast Asia. This is part of P&G and Shopee’s strategic partnership to drive its online sales and hair care category growth in eCommerce.

Introducing ‘Stop Bad Hair Day’ campaign, the P&G x Shopee Super Brand Day in the Philippines will feature offers from April 3 to 5 across P&G’s leading hair care brands including Head & Shoulders, Pantene, and Rejoice to address top hair problems in the region, such as hair fall, dandruff, and oily scalp. In the Philippines, P&G is also launching hair care products perfect for the hot summer season. The new Head & Shoulders Subzero Shampoo, which gives an extra cooling sensation and Rejoice Perfume Shampoo, which leaves a long lasting fragrance on your hair will be launched exclusively on Shopee during Super Brand Day period.

The campaign offers deals at up to 40% off and Shopee users can also stand to win additional discounts and prizes by taking part in the in-app games and #StopBadHairDay social media contest. The two top-spenders on P&G hair care products per day will each win an iPhone XS Max on April 3, Dyson Supersonic Hairdryer on April 4, and Samsung Galaxy S10+ on April 5, per DTI-FTEB permit number 0000 S. 2019.

Deeksha Kakkar, Asia Pacific Hair Care eCommerce Leader of P&G, said, “Since launching the P&G Official Store on Shopee, we have seen significant growth in our eCommerce business in Southeast Asia. We are excited to launch our innovative hair care products that are at the forefront of delivering key consumer benefits and expect to grow the hair care category in eCommerce with Shopee through our first regional Super Brand Day.”

Agatha Soh, Head of Regional Marketing, Shopee, said, “As e-commerce continues to grow in the region, we see a rising trend of consumers opting to purchase their daily necessities online. In line with this trend, we are happy to partner P&G to further provide users with greater convenience and cost-saving opportunities when buying their everyday items on Shopee. We are excited to kick off the first regional Super Brand Day with P&G featuring a range of exclusive hair care deals for Shopee users, and we are confident that this partnership will help P&G in expanding their reach through e-commerce.

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