Toshiba recently launched the new Pro Theater line of LED TV aimed to give discerning consumers a viewing experience like anything ever available in the past. In line with their push to strengthen their foothold in the ASEAN market, the TVs showcase a broad range of high-value products that are the cornerstone of their strategy. This hopes to target the demands of the changing lifestyles and entertainment demands of the countries in the region where they hope to capture more than 20% of the market share.
The Toshiba “Pro Theatre” line-up is the first step to achieving this goal.
“The core value of TVs is how we can maximize the excitement that viewers get from the large screen. That’s ‘the entertainment power of TV,’” said Shigenori Tokumitsu, President of Digital Products & Services Company, an in-house company of Toshiba Corporation. “Movies give us our most immersive viewing experiences because viewers can feel the passions and thoughts that the writer, director and film crew make a stunning reality. We want to do the same with the ‘Pro Theatre’ TVs. Using our superb image processing technologies, we want to offer them as the ‘Best TVs for Watching Movies’”.
Toshiba will launch three new series of ‘Pro Theatre’ in the ASEAN market: the flagship L9300 Series; the L4300 series, Toshiba’s first TVs with the AndroidTM operating system; and the L3300 series featuring “Turbo LED” and “Detail Booster”.
All of the TVs in the Pro Theatre line-up feature “Intelligent Auto View,” a new technology that monitors room brightness, and other aspects of the viewing environment. It then automatically adjusts picture parameters such as color temperature, color depth, sharpness, and backlight. Meticulous fine tuning of these characteristics ensures that the “Pro Theatre” line-up delivers optimal movie quality at all times. This new technology is grounded in studies of the human brain-eye characteristics and on analysis of the picture parameters in the professional monitors used by film makers.
The L9300 series represents the brand’s Flagship line, and boasts four times the resolution of current-generation 1080p full HD TVs. The L9300 series delivers unparalleled visuals for movies, TV shows and games. Powered by Toshiba’s proprietary CEVO 4K and equipped with a Quad core CPU, the L9300 series delivers the highest quality Ultra HD image processing, including “Resolution Restoration” to restore clean, near Ultra HD image quality from less than 4K content and “Surface Brilliance Enhancement” that brings images to life like never before.
Each display has over eight million pixels allowing viewers to sit closer the L9300 series without being distracted by the pixel structure. On top of this, Toshiba TVs technologies enable viewers to enjoy sharp images and effectively render even small details such as fine text.
The L9300 series, available in 58- and 84-inch models, is scheduled to ship in the fourth quarter of 2013.
Toshiba has also created Android-powered TVs that cater to those who need a little more tech in their daily television viewing with the L4300 series. These TVs allow users to access a whole world of apps on Google’s Play store for Android and offer a convenient way to browse and enjoy content. The L4300 series supports YouTube, and thanks to the advances image processing technology, allows sharp video even on its massive screen.
The L4300 series, available in 39- and 50-inch models, is scheduled to ship in the fourth quarter of 2013.
Finally, the L3300 series offers an Innovative “Turbo LED” which boosts brightness by up to 50%, delivering clearer, smoother high-resolution images. The feature is controlled by the viewer and can switched off when not needed, keeping power consumption low. It also features “Detail Booster,” which enhances both resolution and image texture. this both restores sharpness lost due to the upscaling process, and analyzes the original image, applying tweaks in order to increase brilliance. The L3300 series also supports YouTube.
The L3300 series, available in 32- and 39 inch models, is scheduled to ship in September 2013.