New “Honda 0 Series” EV concept models premiere at CES 2024

The “Honda 0 Series” is a new EV series to be launched globally starting in 2026. Two concept models — Saloon and Space-Hub — were presented for their world premiere at the CES 2024, in Las Vegas, Nevada. Also revealed was the new H mark to be used exclusively for Honda’s next-generation EV models.

Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams – How We Move You. This slogan conveys the message that Honda will create mobility products and services that enable people to “transcend various constraints such as time and place,” and to “augment their abilities and possibilities.” With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward.

Moreover, Honda is aiming to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. To this end, the company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV sales to 100% globally by 2040.”

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination to take on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.”  With this new EV series, Honda will strive to further advance its “M/M concept^*1” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights. 

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa the Middle East, and South America. 

1. History of Honda: The origin and starting (“zero”) point of Honda 

Honda will create a new point of origin for the next generation of Honda by going back to the starting point of Honda, including the pursuit of the M/M concept, the joy of driving, and the joy of the freedom of mobility, which Honda has always valued and will continue to pursue.    

2. Implementation of the Global Brand Slogan: Moving peoples’ hearts with the value created from “zero”

Under its global brand slogan “The Power of Dreams – How we move you,” Honda will always be driven by “dreams,” and by creating new value through creative thinking from zero, Honda will provide experiences that will become a new starting point for our customers. This is how Honda will move people and their hearts.

3. Initiatives to contribute to society: Determination to achieve “zero”

Honda is determined to achieve “zero environmental impact” throughout the vehicle’s life cycle, including corporate activities, and “zero traffic collision fatalities” involving Honda motorcycles and automobiles.

Honda will strive to create new value for EVs by transcending the constraints of being a “thick and heavy” vehicle due to an increase in battery capacity the vehicle has to carry to secure enough range, as well as a large body and platform necessary to accommodate such battery capacity. Honda describes this new approach to EV development as “Thin, Light, and Wise.”

Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values: 

1. Artistic design that evokes resonance
2. AD/ADAS that ensures safety and peace of mind
3. A “space” for people made possible by the Internet of Things and connected technologies  
4. The joy of driving with the feeling of oneness with the vehicle 
5. 5Outstanding electricity efficiency performance 

Concept models that represent the Honda 0 Series – Saloon and Space-Hub 

The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver’s sensibility. 

With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate “joy of driving” in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.

Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of “augmenting people’s daily lives.” Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.

Honda press conference at CES 2024: