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    Everything Apple

    Imagine on iPad Air (M2) and iPad Pro (M4) with Power Mac Center

    Power Mac Center (PMC) launches its 'Imagine on iPad' campaign as it unveils the latest addition to the Apple lineup—the iPad Air (M2) and the iPad Pro (M4).

    Power Mac Center celebrates upcoming 30th Anniversary with mega raffle

    To mark its 30th anniversary, the Apple Premium Reseller is giving away a brand-new BYD ATTO 3 EV, Philippine Airlines Mabuhay Miles credits, Apple devices, gift certificates, and premium accessories.

    1st Power Mac Center store elevates into APP

    Loyal Apple fans in the Philippines know that Power Mac Center (PMC) in Megamall is the first branch it ever opened in the country back in 1994. Fast forward to today, the store received the Apple Premium Partner (APP) distinction.

    Goodbye, Android; Hello, iOS

    If you’re coming from Android and are thinking of splurging on the latest iPhone 14 series or taking advantage of the lowered prices of the older models like I did, here are some of the reasons I found that make switching teams worth it.

    Making the switch to a Macbook Air

    Here’s why I decided to make the switch to Apple, specifically, to a base model Macbook Air M1, despite years of being a PC fanboy.

    Ben&Ben headlines Apple Music campaign powered by Smart

    Still bringing subscribers even closer to their passion for great music — thanks to a no-frills, no-catches, six-month free trial subscription to Apple Music — Smart just released a...

    Get a P5k discount on the Apple Watch Series 5 at Beyond the Box and Digital Walker

    Beyond the Box is offering an awesome deal on the Apple Watch Series 5, with PHP 5,000 off on the 40mm and 44mm models at all branches.  Digital Walker, a popular...

    Everything Apple: Old Pros

    With the shift to learning from home, I’m sure many of you are searching for the best option for a tablet for the incoming school year. I have a...

    Apple Keynote Event: Iteration or Innovation?

    The invite to the Apple Keynote Event last September 2019 invite read “By Innovation only,” prompting high hopes for truly revolutionary tech. Did they pull it off? With tech rumors...