Kris Aquino is back as the “Queen of All Shopee.”
The returning brand ambassador will appear across Shopee VIP, Shopee Live, Short Dramas, and the platform’s 10.10, 11.11, and 12.12 sales, sharing her picks, reactions, and shopping recommendations with users.
LazMall accounted for 72% of total GMV during Lazada Philippines’ 9.9 Mega Brands Sale, while orders worth at least PHP6,000 contributed more than half of campaign GMV. Smartphones and consumer electronics led high-value purchases, while AI-guided shopping through LazzieChat generated USD2.2 million in GMV across Southeast Asia.
PUMA Southeast Asia has launched the McLaren Mastercard F1 Lifestyle Collection in the Philippines, a three-piece capsule inspired by the Singapore Night Race. The lineup includes a cropped jersey, unisex team jersey, and varsity jacket, with white-and-navy styling and Southeast Asian weave-inspired details.
Shopee is combining shopping perks and streaming in one subscription.
ShopeeVIP+ starts at PHP140 per month for a multi-month plan and includes Netflix Mobile access, daily free shipping with no minimum spend, discount vouchers, and added partner benefits from services including Canva Pro, ChatGPT Go, and Duolingo.
The Ber months are here, and Lazada is starting the holiday shopping season early.
Its 9.9 Mega Brands Sale runs from September 8 at 8 PM to September 11, with up to 90% off LazFlash Deals, free shipping offers, vouchers worth up to PHP3,000, and LazzieChat to help shoppers find products more easily.
Power Mac Center is celebrating its 32nd anniversary in the Philippines with Mission 32, a month-long campaign culminating in an interactive fan event at SM Megamall Fashion Hall from August 26 to 31, 2026. The celebration includes 1 Infinite loyalty rewards, anniversary merchandise, special offers, training sessions, and service promotions.
Digital Walker is turning 20.
From August 20 to 23, the brand is taking over the Glorietta Palm Drive Activity Center for “Walk Into the Future,” featuring interactive activities, tech showcases, games, giveaways, raffle prizes, and anniversary offers across participating products.
More tech choices are now closer to customers in Davao.
Power Mac Center and The Loop have opened new stores at Gaisano Mall of Davao, giving shoppers access to Apple and Android devices, premium accessories, product demonstrations, consultations, and related support. Purchases at both stores can also earn points through the 1 Infinite loyalty program.
Gaming, creator culture, and technology take center stage at SM Tech & Play Month 2026.
Smart is supporting the nationwide campaign with activities ranging from esports and cosplay to gadget discovery zones, creator engagements, collectibles, and technology showcases across SM Supermalls.