Central Luzon State University (CLSU), in partnership with the Department of Trade and Industry – Nueva Ecija Provincial Office (DTI-NEPO), is once again championing local entrepreneurship through the upcoming Business Masterclass and Business Trade Show, set for August 19–20, 2025.
Now in its third year, the two-day event continues the initiative “Partnership for the Goals,
Partnership for Sustainable Development,” highlighting how education, government, and
enterprise can collaborate to uplift micro, small, and medium enterprises (MSMEs) while
creating real-world learning opportunities for students.
What to Expect This 2025
Hosted at the FPJ Development Communication Hall and the CLSU College of Business and
Accountancy (CBA), this year’s program features a mix of capacity-building activities,
networking opportunities, and promotional exposure for MSMEs.
Business Trade Show
August 19–20, 2025 – FPJ Development Communication Hall
MSMEs from across Nueva Ecija will showcase their products and services to the public. The
tradeshow creates a space for entrepreneurs to reach new customers, test their markets,
and build valuable business relationships.
Business Masterclass
August 20, 2025 – CLSU CBA
Led by faculty experts from the College of Business and Accountancy, this year’s sessions
include:
● Smart Operations for Microenterprise Success
● Practical Human Resource Strategies for MSMEs
These practical workshops are designed to provide MSME owners with real-world strategies
they can immediately apply to enhance operations and workforce development.
Students as Strategic Partners
In a unique collaboration model, CLSU marketing students — particularly CLSU marketing
students. Students assist in developing brand materials, running social media campaigns,
improving product presentation, and engaging customers during the event.
This approach not only equips MSMEs with much-needed support but also gives students
hands-on marketing experience — a win-win partnership that empowers both sectors.
Watch the Official Teaser Video
Get a sneak peek at what’s in store: Watch the teaser video here
Advancing Sustainable Development Goals (SDGs)
This initiative aligns with several United Nations Sustainable Development Goals, including:
Goal 4: Quality Education
Goal 8: Decent Work and Economic Growth
Goal 12: Responsible Consumption and Production
Goal 17: Partnerships for the Goals
By linking academic knowledge with grassroots business development, the event drives
sustainable and inclusive growth in Nueva Ecija.
Organized By:
- CLSU Junior Marketing Association (CLSU JMA)
- CLSU College of Business and Accountancy (CBA)
- University Extension Program Office (UEPO)
- Department of Trade and Industry – Nueva Ecija Provincial Office (DTI-NEPO)
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