Weaving hope, restoring confidence—PUP Junior Marketing Executives introduces a heartfelt CSR initiative that honors strength, compassion, and community.
Recognizing stories of resilience and awareness, the PUP JME proudly presents HIBLA: Weaving Stories, Igniting Hope—a two-phase CSR event that celebrates the artistry of local wig makers and gives a platform to cancer patients. This initiative raises awareness on the emotional challenges of cancer, especially hair loss, while advocating for empathy and confidence. By partnering with Kapwa Ko, Mahal Ko Foundation Inc., and Cancer Warriors Foundation Inc. – Batangas as beneficiaries, we aim to create a movement that uplifts spirits, adds confidence, and boosts the power of collective care. The event is dedicated to promoting cancer education, healthcare advocacy, and the emotional resilience of cancer patients, all while spotlighting the craftsmanship of wig artisans who create what many call a “crown of courage.”
By empowering both patients and wig artisans, HIBLA encourages the youth—especially the young marketers, to engage in causes that truly make a difference, highlighting how storytelling and empathy can blend to spark social change.
Event Highlights:
- Informative and advocacy articles and postings championing cancer education, wig artisans, and healthcare advocacies.
- Weaverse: Connecting Networks – offering career and internship opportunities.
- Thread of Stories: Stitching Narratives of Strength – Aims to develop a unique and informative social media content calendar and publication materials to promote the wig donation initiative and cancer education.
- Woven Verses: Binding Phrases of Hope – A poetry-making challenge to showcase how they will explore the tales of hope, resiliency, and inspiration.
- Tapestry of Art: Exhibiting Masterpieces of Inspiration – An onsite art competition to highlight the strength, support, and motivation of cancer patients. In collaboration with Pulp and Pigment by ifex.
- Meaningful discussions from our esteemed speakers:
- Keynote Speaker: Ms. Margo D. Mercado, MDM – Executive Director of KKMK
Foundation - Guest Speaker: Ms. Khristine Inlayo-Legacion – Head of Operations and Sales &
Brand Ambassador for Heads by Volu-Med and Wigs Philippines by Heads - Workshop Speaker: Mr. Eduardo D. Rivera – Marketing and Advertising strategist
& CSR consultant
- Keynote Speaker: Ms. Margo D. Mercado, MDM – Executive Director of KKMK
- Threads of Hope – Messages of hope from attendees reminding beneficiaries of the
bonds of support and care. - We’aveRun: Threading Strides of Strength – A marathon fundraising activity starting from
May 26-27 , 2025, directed towards providing wigs, and other necessities for cancer
patients. - HABÌN: Weaving Stories, Extending Care – An outreach program directed towards
providing wigs, care kits, and messages of encouragement to cancer patients, fostering
confidence and support in their journey.
This advocacy-driven initiative invites students, educators, and partners to become advocates of
hope. Through HIBLA, let the journey of hope weave its way and strengthen the bonds of community that we have seamlessly created.
Together, let us all move forward, with courage woven into every strand. Join us on May 21, 2025 (Wednesday) at PUP Bulwagang Balagtas, from 1:00 PM to 4:00 PM. Be part of this movement that turns stories into strength and compassion into action.
Register now, Weaves!
https://tinyurl.com/Hibla-PreRegistration
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FB: PUP Junior Marketing Executives – JME
IG: @pupjme
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