Miss mo na bang manood ng paborito mong shows tuwing hapon, mag-soundtrip ng lumang OPM hits, o tumambay kasama ang barkada pagkatapos ng klase?
This June 9, 2026, PROJECT ZENITH, a premier student-led production under the Polytechnic University of the Philippines – College of Business Administration, presents NEWSTALGIA: When Memories Meet Marketing at PUP Bulwagang Balagtas from 1:00 PM to 5:00 PM.
The seminar explores how nostalgia continues to influence consumer behavior, emotional connection, and brand relevance in today’s digital generation. By combining psychology, storytelling, and marketing strategy, the event aims to help future marketers understand why familiar memories remain powerful in modern advertising.
What to Expect at NEWSTALGIA
Attendees can look forward to an immersive experience inspired by Filipino culture, throwback moments, and shared memories. Beyond discussions and insights, the event also features interactive activities and live entertainment.
Event Highlights
- Discussions on nostalgia marketing and consumer behavior
- Interactive activities and nostalgic-themed experiences
- Live performances celebrating classic and modern Filipino music
- Networking opportunities with students and creatives
Hosts and Performers
The event will be hosted by Buknoy Gonzales and Angelica Marie Sanchez.
Special performances include indie pop artist Harry Ocampo, rising Filipino R&B boy group Xerenade, and a surprise guest audiences may recognize from their younger years.
Be a certified Bagets!
Whether you are a PUP Marketing student, a fellow Iskolar ng Bayan, a student from a partner school, an alumni member, or simply someone interested in branding, storytelling, and marketing innovation — NEWSTALGIA is for you.
Gusto mo bang sumama?
- Event: NEWSTALGIA: When Memories Meet Marketing
- Date: June 9, 2026
- Time: 1:00 PM – 5:00 PM
- Venue: PUP Bulwagang Balagtas
Register here: http://tiny.cc/NEWSTALGIA