In an era where attention spans are shrinking and content scrolls faster than it loads, one question drives every marketer, creator, and entrepreneur: What makes people stop scrolling?
MARK3TR3STAS Production presents “Swipe Culture: Marketing That Wins Attention in Seconds”, a dynamic seminar designed for a generation raised on TikTok, YouTube Shorts, and Instagram Reels. Happening on June 17, 2025, at Claro M. Recto Hall, PUP Sta. Mesa, Manila, the event explores the science and storytelling behind what captures attention in the first eight seconds—arguably the most critical window in today’s content-driven world.
Why Swipe Culture Matters in 2025
Globally, digital content consumption has never been faster. According to DataReportal (2024), the average Filipino spends over 3.5 hours daily on social media, a figure that continues to rise. But with this screen time comes saturation. From brands to creators to side hustlers, everyone is fighting for the same finite scroll.
This behavior has shaped what is now known as swipe culture, where users scroll quickly, pausing only for content that immediately captures their interest.
In the Philippine setting, swipe culture is not just a digital habit—it’s a way of life. From trending videos on Facebook Reels to relatable memes on X (formerly Twitter), Filipino users are among the world’s most active and creative social media audiences. The challenge now is not just to create content, but to create pause.
Featured Talks: Attention-Grabbing Insights
The event assembles a powerhouse lineup of speakers known for their work in digital innovation and content marketing:
- Barbie S. Mulach – “The Digital Attention Shift” – Broad overview of attention behaviours, and framing the challenge and opportunity in the digital space.
- Jonas D. Ynares – “Hook That Cooks” – Understanding the principles and techniques of effective hooks in digital marketing.
- James Patrick Dala – “Go Micro, Grow Macro” – Understanding the importance and effectiveness of short-form contents in maximum impact.
Performances and Cultural Elements
Live performances from artists Joshua Kim, Marron, and Eyji are also part of the program. These acts are more than just entertainment—they reflect how today’s marketing often draws inspiration from pop culture, music, and creative expression. In the digital world, especially in the Philippines, impactful content often lives at the intersection of storytelling, emotion, and local flavor.
Meet the Hosts
Leading the afternoon’s discussion are Axcel Bacunawa and Simon Tan, who will guide attendees through the day’s program with energy and insight. Their presence brings a fresh and youthful perspective to the event’s core message: attention is the new currency in digital marketing.
Event Details
Date: June 17, 2025 (Tuesday)
Venue: Claro M. Recto Hall, 6F South Wing, PUP Main Building, Sta. Mesa, Manila
Time: 2:00 PM – 5:00 PM
Organized by: MARKETR3STAS Production
Hosts: Axcel Bacunawa & Simon Tan
Speakers: Barbie S. Mulach, Jonas D. Ynares, James Patrick Dala
Performers: Joshua Kim, Marron, Eyji
Facebook Page: facebook.com/MarkeTREStas2021
Don’t just be seen—be remembered. Join us and learn how to turn attention into action in the age of the swipe.