HONOR Philippines has partnered with Studio Viva for a new entertainment campaign built around the upcoming HONOR 600S.
The collaboration introduces “The CEO’s New Jowa,” a drama reel starring Guji Lorenzana and Krissha Viaje. The series premieres on October 1, 2026, coinciding with the official Philippine launch of the HONOR 600S.
TECHNOLOGY MEETS SHORT-FORM DRAMA
Blending romance and drama, “The CEO’s New Jowa” integrates the HONOR 600S into its narrative rather than presenting the device solely through a traditional product campaign.
Select scenes in the series were captured using the HONOR 600S, giving viewers an early look at the smartphone’s imaging capabilities before full product details are announced.
The partnership also targets young professionals, content creators, and digitally engaged audiences who increasingly encounter technology through entertainment and social media.
HONOR 600S BECOMES PART OF THE STORY
“We’re excited to partner with Studio Viva to introduce the HONOR 600S in a fresh and engaging way,” said Stephen Cheng, vice president of HONOR Philippines.
“Through The CEO’s New Jowa, we’re giving audiences an entertaining story while giving them a glimpse of the HONOR 600S and what it can bring to their own creative experience.”
Rather than separating the smartphone from the entertainment, the campaign uses the drama reel to show how the device can become part of content creation and everyday storytelling.
PREMIERING ALONGSIDE THE HONOR 600S
“The CEO’s New Jowa” premieres on October 1 through HONOR Philippines’ social media channels, on the same day as the official HONOR 600S launch.
The event is expected to announce pricing, availability, launch offers, and additional product details.
Viewers can watch the HONOR 600S grand launch and find additional product information through the HONOR Philippines website.
Updates are also available through HONOR Philippines on Facebook, HONOR Philippines on Instagram, and HONOR Philippines on TikTok.