In its pursuit in bringing wellness goals closer to communities, Anytime Fitness, the world’s fastest-growing fitness club is eager to help Filipinos pick up a healthy lifestyle through this year’s search for the Purple Champion.
Previously dubbed as “The Search for the Next Digital Ambassador”, this year’s competition focuses on redefining what being a ‘champion’ means.
“We want to go beyond just celebrating the fitness journeys of our members. It’s their lives, as a whole, that we want to highlight—whether physical, mental, emotional, or spiritual. The label “champion” has so much weight on it. It sounds intimidating and daunting, right? So we want to break that and go further than the physical aspect of it. One doesn’t need to be the strongest or the fittest to be a champion,” says Jap Angeles, Anytime Fitness Asia Regional Marketing Manager.
The move comes from the company’s global “You’re Welcome” campaign, and aims to spark inspiration through various fitness and wellness stories from club members.
“Fitness looks and means differently for everyone. A Purple Champion believes that every little push is worth being proud of and that here at Anytime Fitness, you have a safe place to keep trying and reaching your goals,” adds Angeles.
Together with this year’s Purple Champion search is the brand’s “fitainment” series that aims to bring wellness closer to communities through fun and enjoyable activities. The fitainment series will be on: November 16-17 at SM Seaside Cebu, November 23-24 at SM Davao, and November 30 to December 1 at Trinoma.