Pru Life UK launches free COVID-19 protection for Filipinos through Pulse app

    Leading life insurer Pru Life UK is offering free COVID-19 protection and Personal Accident (PA) coverage to Filipinos amid the coronavirus outbreak in the country. The offer is available through the Pulse app, Pru Life UK’s artificial intelligence-powered health and wellness app that offer holistic health management.

    Under the program, Pru Life UK will offer free accident and death benefit to 500,000 Filipinos, in the unfortunate event that the individual passes away, including as a result of COVID-19. Health workers are also entitled too twice the death coverage at no cost.

    The free COVID-19 protection and PA coverage is a one-time, 45-day insurance, available to the first 500,000 individuals who register their profiles on the Pulse app, effective from the date of registration. Starting April 11, 2020, all Filipinos aged 18 to 64 can enjoy this limited, exclusive offer, which includes a death benefit or lump sum amount of PHP 100,000 for the bereaved family if the insured passes away due to accident, or as a result of COVID-19, subject to terms and conditions. Eligible health workers will receive a double COVID-19 death benefit worth PHP 200,000. No purchase of any insurance product is required.  

    Those who have been diagnosed with, have symptoms of, have been under quarantine, or have been living with a COVID-19 patient at the time of registration are not eligible for this offer. Other excluded conditions are listed in the terms and conditions of the product.

    To register for the offer, eligible Filipinos need to download the free Pulse app from the Google Play Store or the Apple App Store. New Pulse app registrants are required to create an account and complete their profile while existing Pulse existing Pulse registrants will receive an in-app notification directing them to complete their profiles in order to register for the free COVID-19 protection. Applicants will also be request to complete the profiles of their beneficiaries through Pulse. A confirmation email will be sent to the policyowners and their beneficiaries upon successful registration.

    Prevent, Postpone and Protect with Pulse

    “The alarming spread of COVID-19 has significantly impacted the lives of millions of Filipinos. At Pru Life UK, we aim to provide comprehensive and innovative products and services like Pulse to help people prevent and postpone the onset of diseases, as well as to protect them during times of health emergency and financial uncertainty,” said Antonio De Rosas, president and CEO Pru Life UK.

    “In line with our ‘We DO’ spirit, we are stepping up our efforts to support as many Filipinos and their families as possible, particularly our health workers, and provide them peace of mind as they face the challenge of the COVID-19 outbreak,” he added.

    More protection solutions for COVID-19 patients

    The complimentary COVID-19 protection and PA coverage is one of the several initiatives of Pro Life UK to help ease the emotional distress and financial burden faced by Filipinos amid the public health emergency.

    “There is an urgent need for more health protection solutions in the country because of COVID-19. As a company that values life, health and security, our message during this pandemic is straightforward and simple — Pru Life UK is here to support you and will continue to be a trusted partner across the different stages of your life journey,” De Rosas added.

    Pru Life UK has previously announced that they offering an extension of the grace period for premium payments with due dates from February 16 until June 30, 2020 to ensure uninterrupted protection for its customers during the COVID-19 outbreak. The grace period now covers 60 days from the standard 31 days for all policyowners nationwide.

    In addition, Pru Life UK is offering an additional hospital benefit of PHP 1,000 daily for customers who are hospitalized due to the virus. This applies to insured customers whose life insurance policy is in force with the Hospital Income Rider, issued on or before January 31, 2020.

    For more information about the terms and conditions of the aforementioned products and advisories, visit

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