Leading life insurer Pru Life UK was named the winner of the Gold Stevie Award in the Communications or PR campaign-Media Relations category at the 17th Annual International Business Awards (IBA).
Pru Life UK was recognized for its media campaign around Prudential RideLondon 2019, the world’s largest cycling festival sponsored by Pru Life UK’s parent company Prudential plc.
Philippine media and cyclists were actively engaged in the two-day cycling event, which took place on August 3 and 4, 2019. The campaign generated significant publicity and media coverage, as well as reinforced the company’s brand awareness and commitment to helping consumers lead healthier lives.
Pru Life UK was also recognized for its innovative plan and tactical approach that was thoughtfully executed to meet its business needs and objectives. The campaign was also lauded for achieving an impressive return on investment, coupled with strong participation and sustained publicity prior to and throughout the event.
“Taking part in a cycling event reflects Pru Life UK’s focus on health and exercise, and its commitment as a leading life insurer in the Philippines to help people lead more fulfilling lives. The company’s employees who took part in the festival are also to be commended for sharing the overall vision,” said one of the judges of the awards program.
The International Business Awards is one of the world’s premier business awards programs. All individuals and organizations worldwide —public and private, for-profit and non-profit, large and small—are eligible to submit nominations. The 2020 IBAs received over 3,800 entries from organizations in 63 nations and territories.
Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from July to early September 2020
Prior to receiving the Gold Stevie Award, Pru Life UK garnered another international award, the 2020 Gold Quill Award of Merit, or the same campaign.
“These awards are a testament of the exceptional work to drive our brand awareness and our ‘We DO health’ initiatives. This milestone further inspires and motivates us to do even more and better for the programs we have lined up for the near future,” said Pru Life UK SVP and chief customer marketing officer Allan M. Tumbaga.
All winners will receive their awards at a virtual celebration ceremony on December 1, 2020.