Auto Nation Group (ANG) celebrates its 15th year as the official importer and distributor of Chrysler, Dodge, Jeep and RAM vehicles, parts and accessories in the Philippines with the launch and preview of the all-new Jeep Compass at the 2019 Manila International Auto Show (MIAS).
The launch and preview of the Compass dovetails the recent launch of the all-new generation Jeep Wrangler and heralds the company’s aggressive plans to gain a foothold in the growing premium SUV segment in the market.
“We are proud to showcase the best of Jeep through our expanded line-up of SUVs in the Philippines. Our recent launch of the all-new generation Jeep Wrangler, and today’s launch of the all-new Compass here at the MIAS show Auto Nation Group’s solid commitment towards building a stronger presence for the Jeep brand in the Philippine market,” said Vince Gaviño, Sales and Marketing Head for Chrysler, Dodge, Jeep and RAM brands, ANG.
Jeep’s handsome MIAS display of class-leading SUVs, some of which are decked-out in the best MOPAR accessories, is sure to delight Jeep fans and adventurer-seekers alike. The booth also features other global Jeep SUVs such as the New Renegade, All-New Generation Jeep Wrangler, and Jeep Cherokee.
The All-New Jeep Compass
The all-new Jeep Compass offers an unmatched combination of attributes that includes legendary and best-in-class 4×4 off-road capability, advanced fuel-efficient powertrains, premium and authentic Jeep design, superior on-road driving dynamics, and a host of innovative safety and advanced technology offerings.
Fiat Chrysler Automobile’s (FCA) “small wide architecture,” a fully independent suspension, segment-exclusive frequency damping front-and-rear-strut system, and precise electric power steering combine to deliver superior on-road driving dynamics in the all-new Jeep Compass.
The Jeep Compass boasts a rigid foundation and features a premium, sculptural design aesthetic. The upper body structure and frame are engineered as a single unit for a stiff and more mass-efficient structure. It is designed and built with an extensive use of high-strength steel and liberal use of structural adhesives.
The exterior design is expressive and emotional with a wide stance and exceptional glass-to-wheel proportions. The all-new compact SUV is immediately recognizable as a Jeep with its distinctive traditional Jeep 7-slot grille.
Inside, the all-new Jeep Compass showcases a premium interior design highlighted by sculptural surface elements and precise technical detail. From the driver’s cockpit and center console to the seats and multiple storage solutions throughout the cabin, the interior is thoughtfully designed with characteristic Jeep design cues and accented with a color and finish that complements a lifestyle of adventure.
Planned for retail in August, the all-new Jeep Compass expands the brand’s SUV line-up in the Philippines. Variants, colors, and pricing will be revealed soon.
Jeep’s Legacy and Commitment to the Philippines
Jeep’s legacy in the Philippines started when American troops began to leave the Philippines at the end of World War II and left hundreds of surplus Jeeps to be sold or given to Filipinos. One of these vehicles was the 1943 Willys Jeep. These Jeeps were stripped down, altered and decorated with vibrant colors and have evolved into what is commonly known today as the Philippine Jeepneys. After more than 70 years, the Jeep brand is an iconic American brand owned and managed by FCA.
In the Philippines, the Jeep brand is made available through ANG, which has been the official importer and distributor for Chrysler, Dodge, Jeep and RAM for 15 years now.
To fully support its strategy of strengthening the Jeep brand in the country, ANG recently announced the opening of a new showroom in Clark Pampanga. The new showroom, owned and operated by Autoport under the Laus Group of Companies, is the fourth showroom for Chrysler, Dodge, Jeep and RAM in the Philippines.
Appointment as Training Hub for FCA Aftersales in the Region
ANG was also recently appointed as a certified aftersales training facility hub for Fiat Chrysler Automobiles in the Asia Pacific region.
The selection of the Philippines as the aftersales training hub in the region is part of FCA’s plan aimed at increasing the technical skill level of aftersales teams across the Asia Pacific region.
“Opening an FCA live training hub and cross-training others will start to enrich knowledge within the region, which is a win-win solution that drives toward better customer satisfaction. With many different geographical locations, the diversity of countries, and costs associated with travel, the new training center creates synergies and represents remarkable advantages for FCA General Distributors in the region,” said Adolfo Gonzalez Milano, head of FCA Asia Pacific Aftersales Training.
FCA also said the selection of Auto Nation Group as training hub was due to several qualifiers, which included geographical location, distributor’s commitment, facility preparedness and current skill level of the hosting General Distributor.