Hyundai Motor Philippines Inc. (HMPH) unveiled a brand installation featuring the All-New Santa Fe at C1 Park Bonifacio High Street (BHS) Central located in Bonifacio Global City (BGC) last December 30, 2023. This was part of the “NYE At The 5th” festivities, the City Government of Taguig’s 2024 countdown celebration.
Hyundai was one of the partners of the New Year’s Eve event, which featured exciting performances from top OPM artists such as KZ Tandingan, Adie, and Zack Tabuldo. Moreover, Filipino rock icon, Ely Buendia, and the headliners, K-Pop superstars Irene, Seulgi, and Wendy of Red Velvet.
HMPH is looking to open 2024 with the 5th generation of the Santa Fe. In a recent press gathering, it announced the model’s availability in authorized Hyundai dealerships nationwide within the first quarter. Hyundai Motor general manager for sales Victor Vela noted, “Visually, the differences from its predecessor are dramatic. But this iteration still maintains the practicality and performance that we have grown to love with Santa Fe. We wish to keep some things a little private until its official launch. So, please just wait a little longer as to the final pricing and specs”.
Hyundai is letting customers get a sneak peek and join in the anticipation. The Hyundai Santa Fe display in BGC can be viewed until January 12, 2024, Friday, with a unit in Terracotta Orange, one of six colors that will be made available to the market. Though only a static display, visitors have the opportunity to share what they are looking forward to this new year using the hashtag #OpenForMoreIn2024. This takes inspiration from the rebirth of the All-New Santa Fe’s design identity to which the starting point was the opening of its wide tailgate.
Those who wish to register their interest may visit the brand’s official website: Welcome the New Year with the All-New Hyundai SANTA FE | Hyundai Motor Philippines. Be in the know of other news and latest promotions as well through Facebook and Instagram.