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    KIA Alabang opens, first to showcase new brand identity

    MobilityCarsKIA Alabang opens, first to showcase new brand identity

    The new KIA Alabang dealership in Muntinlupa City is the first location to showcase the Korean car brand’s new store design as well as the new corporate logo, following the KIA brand refresh. It is expected to be the epicenter of Movement That Inspires in the northern gateway to booming Calabarzon.

    Just a week after Kia Philippines relaunched with a new brand philosophy, the Kia Alabang dealership gets officially inaugurated on November 15, 2021, leading the way to a brighter future under the management of Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and a wholly-owned subsidiary of AC Motors, an Ayala company.

    Bob Palanca, IDI chief operating officer, believes that choosing Kia Alabang as the first dealership to carry the brand’s new identity is the right move.

    “Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socio-economic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products,” Palanca notes.

    Customers who will walk inside the Kia Alabang branch will immediately feel Kia’s renewed brand identity through the new spatial design and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Step into the showroom and it’s an entirely different experience. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display.

    This new store identity and customer experience are expressions of the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global movement—Movement That Inspires. Kia Philippines is dedicated to becoming a strong part of this movement. While the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.

    “Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” explains Manny Aligada, Kia Philippines president.

    All Kia dealerships are now more than prepared to provide the customer experience that the new Kia aims to deliver. Everyone can enjoy it when shopping for any of the models from Kia’s wide range of vehicles comprising its top three best-selling Kia models: the stylish and iconic Stonic subcompact crossover, the hardworking Soluto subcompact sedan, and Kia’s commercial vehicle, the K2500.

    Other models are also available to serve various mobility needs:

    • The versatile SELTOS, ideal for both the city and the outdoors
    • The PICANTO, compact and just right even for those pursuing big dreams
    • The SPORTAGE, for faraway adventures
    • The GRAND CARNIVAL for families
    • The FORTE for those who exceed expectations
    • The sport sedan STINGER, one of the modern pillars of Gran Turismo
    • The newly introduced all-new SORENTO, the SUV for VIPs.

    As part of Kia’s commitment to providing quality customer experience, its vehicles come with a generous 5-year/160,000 km warranty. There’s also 24/7 Roadside Assistance which comes free for five years as well and includes services such as emergency towing, personal assistance, minor onsite repair, medical assistance, information service, and more.

    If you want to avail any Kia vehicle and its aftersales perks—all while immersed in an inspiring, transformative dealership experience—then be sure to drop by the new Alabang dealership.

    Kia Alabang is now ready, and happy to serve! The 11th dealership under the IDI group—and 4th for the Kia brand—Kia Alabang is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Customers may call (02) 8558-5888 locals 876 and 804 for general inquiries or local 807 for service-related concerns, or through the Facebook page https://www.facebook.com/KiaIconicDealershipInc/.

    For more updates, like and follow Kia Philippines on Facebook and Instagram and subscribe to its YouTube channel. Learn more about Kia vehicles by visiting www.kia.com/ph.

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