After hitting its 2021 sales milestone, Kia Philippines is now geared up to inspire even more Filipinos by expanding its dealership network in 2022. It broke ground on March 17 for its latest soon-to-rise Kia Bacoor dealership, managed by Iconic Dealership Inc. (IDI), along Bacoor Boulevard (formerly Molino Boulevard) in Bacoor City, Cavite.
Among the crucial elements that ensured the growth of Kia Philippines in 2021 was the continued expansion of its dealer network, enabling the company to achieve a massive 76% increase in vehicle sales. This ranked as one of the highest in the industry and outpaced the industry’s growth of 18%. This recent dealership groundbreaking represents the brand’s total commitment to expansion and bringing the Kia brand ever closer to the Filipino people.
Kia Bacoor is strategically situated in Cavite’s second-largest city, a premier business hub south of Metro Manila. The area is rapidly shifting from a largely agricultural community to a residential and commercial urban center. This makes it the ideal location for a new Kia dealership where buyers will certainly find the perfect Kia vehicle to suit their needs and lifestyle.
Kia Bacoor is expected to be fully operational by the third quarter of this year. Upon completion, it will stand as a prime example of a dealership that offers the 3S’s: sales, services, and spare parts. The dealership and its staff add delightful value to the ownership journey from inquiry to purchase to aftersales services, by providing professional and quality vehicle maintenance and repair. The 3S dealership standard will also be seen and felt in the premiere showroom, customer lounge, and service bays.
Exciting times are up ahead for the Korean carmaker, especially after it launched a new corporate logo and brand identity in November 2021, and officially introduced the all-new Carnival Grand Utility Vehicle in February 2022. Kia Philippines is also remodeling many of its showrooms to embody and uphold the brand’s philosophy of “Movement that inspires.”
The Kia Bacoor branch will become IDI’s 5th dealership and Kia Philippines’ 43rd.