Mitsubishi Motors Philippine Corporation (MMPC) reveals its newest pick-up variant, the Mitsubishi Strada Athlete. The powerful and durable truck now carries a tougher and sportier aesthetic design with its black dynamic shield, black front bumper garnish, 18-inch black alloy wheels, black roof, styling bar and side decal accents that are matched with a luxurious two-tone interior finish. These enhancements provide a bolder and tougher attitude for the Strada nameplate that will appeal very well to pick-up enthusiasts.
Mutsuhiro Oshikiri, president and CEO of Mitsubishi Motors Philippines Corporation shared, “We are very excited to introduce the Strada Athlete here in the Philippines. It’s robust and sporty design best represents the capabilities of our truck. With 40 years of truck engineering heritage, the Strada has been refined to become a well-balanced road warrior that does not only conquer rough terrains but also provides advance technology, comfort and safety to its driver and passenger.”
In line with the Strada Athlete’s tagline—Unleash the Athlete—Mitsubishi Motors Philippines also introduces the current ONE Heavyweight Champion, Brandon Vera, as its brand ambassador.
“For us, Brandon Vera best represents the Mitsubishi Strada Athlete as his characteristics reflects the very definition of a true athlete. Apart from being a successful world champion in mixed martial arts, Brandon is considered a role model by many followers of the sport because of his discipline, attitude and dedication to be the best version of himself. Like the Mitsubishi Strada Athlete, the newly enhanced pick up variant of Mitsubishi Motors is designed to contend with the very best trucks available in the market. The Strada Athlete has an exterior design that exudes commanding presence and is equipped with features that are geared to provide overwhelming power, utmost comfort, safety and reliable overall performance—making the Strada Athlete a versatile champion,” says Mark Parulan, MMPC’s brand communications department head.
Power and versatility
The Mitsubishi Strada Athlete is equipped with a 2.4L MIVEC Turbo Clean Diesel engine that produces 181ps and 430Nm of torque. It is matched with a six-speed automatic transmission with Super Select 4WD II system that—on the Strada Athlete 4×4 variant—allows you to shift to 4 driving modes on the fly.
The Strada Athlete flaunts a two-tone black and orange leather with orange stitching accents in its seats, gear shift panel and floor center console that further exude the sporty look and feel inside. With the passengers’ comfort in mind, the cabin carries a clever J-line design to maximize interior space—giving the second row a better legroom. In addition to all these, the Strada Athlete is also equipped with 8-way power-adjust driver seat and cruise control to help lessen driver fatigue during long drives.
Peace of mind is a priority
The Strada Athlete is not just about brute strength and durability. It is also built to prioritize the safety of its driver and passengers. The engineers of Mitsubishi Motors ensured to equip the following safety features to provide peace of mind while traversing various driving and road conditions:
- Forward Collision Mitigation (FCM)
- Blind Spot Warning with Lane Change Assist (BSW with LCA)
- Rear Cross Traffic Alert (RCTA)
- Ultrasonic Misacceleration Mitigation System (UMS)
- Mitsubishi Active Stability and Traction Control (M-ASTC)
- Trailer Stability Assist
- Hill Descent Control
- Hill Start Assist
- Multi Around Monitor with guiding and expected course line
- Auto High Beam
- Reinforced Impact Safety Evolution (RISE) body.
Price, colors, and availability
The Strada Athlete 4×2 version carries a PHP 1,443,000 price tag, while the Strada Athlete 4×4 costs PHP 1,760,000. Three color options are available: sunflare orange pearl (exclusive to the Athlete variant), white diamond, and graphite gray metallic. Both variants are now offered in all Mitsubishi Motors showrooms nationwide.
To know more, visit the Mitsubishi Strada microsite at www.newstrada.mmpc.ph.