Pilipinas Shell Petroleum Corp. (Pilipinas Shell) signed a three-year partnership with Chery Auto Philippines where Shell Helix will be used for after-sales maintenance in Chery’s service workshops.
In the last decade, passenger cars, crossovers, and SUVs were among the fastest-growing segments in the Philippines. These vehicles reported a 69.18% share of the market in 2019 — establishing their position as the driving force of the industry. But like most sectors, the automotive industry has not been spared from the pandemic’s consequences, with vehicle sales significantly dipping last year.
One silver lining to the pandemic is that the importance of mobility has been brought to the fore, and car ownership is predicted to rise globally amid concerns of contagion that can be contracted from public transport and shared rides.
The partnership signing highlighted Shell Helix HX7 5W-40, a premium multi-grade motor oil that is designed to help provide consistent engine performance. What makes it different from other lubricants is that it has flexi molecule technology that is constantly adapting to boost protection specifically when the engine needs it the most. Given today’s tough driving conditions, an engine oil that can adapt to changing engine stress is very important — and needed.
The Shell Helix HX7 5W-40’s flexi-molecule technology is activated and forms protective barriers around the engine when two situations occur. First, during high-pressure situations like a race or the need to change direction to avert a collision, the flexi molecules form a shield around metal contacts, e.g. the valve train, to protect the engine just when most of the oil is being squeezed out. Second, high temperatures also trigger the HX7 5W-40’s flexi-molecules which create that barrier in turbochargers to provide oxidation control.
One important thing to remember about the flexi-molecules is that they do not act under low temperature nor during low-pressure situations, such as a steady run on the roads where the vehicle maintains an even pace; the technology saves its protection capabilities during the times that the vehicle needs it the most. The engine and its related parts receive 40% better protection from the flexi-molecules technology.
Chery Auto Philippines is set to maximize these engine protection benefits by utilizing Shell Helix HX7 5W-40 exclusively in the preventive maintenance services of Chery vehicles. Chery Auto Philippines has the best aftersales offers: a 10-year or 1-million kilometer engine warranty, 5-year general warranty, 3-year free PMS, and 3-year free roadside assistance. These offers are further strengthened by partnering with the best engine oil that provides reliable protection and efficiency.
“Pilipinas Shell has always been dedicated to supplying premium, dependable, and economic vehicle engine oils to consumers around the country. Pandemic or not, our commitment hasn’t stopped and will only continue to grow as more people realize how critical mobility is to their everyday lives,” said Steve Quila, vice president of Shell Lubricants at the partnership launch held last November 11, 2020, at Clark, Pampanga. “We are honored to partner up with Chery Auto Philippines and are confident they can help us further our mission of supporting automobiles nationwide.”
Chery Auto Philippines is under the ISO-certified United Asia Automotive Group, Inc. (UAAGI), one of the leading vehicle distributors in the Philippines, which has over 25 years of experience in the industry. Erroll Dueñas, VP for Customer Service from Chery Auto Philippines, stated, “Similar to Pilipinas Shell’s vision of making premium fuels and services accessible to a diverse range of markets, we at Chery advocate for an ideal marketplace where each customer has access to practical, quality vehicles. We look forward to a fruitful partnership.”
The Pilipinas Shell and Chery partnership is set to push forward automotive support in the country — powered by their experience, quality products, excellent services, and backed up by their growth and innovative strategies. Starting this year and until 2023, Shell Helix HX7 5W-40 and more of Pilipinas Shell’s vehicle care products will be helping protect engines across Chery Auto Philippines’ 18 dealership locations nationwide.