Auto Nation Group (ANG), importer and distributor of Mercedes-Benz in the Philippines, launched the new GLE during an exclusive media luncheon held at its EDSA Greenhills showroom.
The fourth-generation model of the premium SUV comes with a suite of intuitive safety systems for both driver and passengers, the most advanced technology including its voice-activated MBUX infotainment system, and a spacious and comfortable interior that fits seven passengers.
“The GLE exhibits iconic Mercedes-Benz design while remaining true to its character as an off-roader,” says Gorden Wagener, chief design officer at Daimler AG. “With its design idiom, it perfectly embodies our design philosophy of sensual purity, thus representing modern luxury. The interior derives its fascination from the contrast between the luxurious and elegant design and the digital high-tech of our MBUX system.”
The new GLE has a wealth of innovations. The active suspension system E-Active Body Control is a world first, while the driving assistance systems take another step forward with Active Stop-and-Go Assist. Inside, both driver and passengers will find the new GLE even more spacious and comfortable, while the cockpit features a wide digital screen enhanced with a full-colour head-up display for a more convenient experience with the MBUX infotainment system. The exterior design of the new GLE not only exudes presence and power, but also sets a new standard for aerodynamics in the SUV segment. The new 4MATIC engine ensures great agility on the road and superior performance off the beaten track.
“In 1997, Mercedes-Benz founded the premium SUV segment with the launch of the M-Class. Since then, more than two million customers have decided in favour of the off-roader. With a new control concept, innovative driving assistants, a new engine range and significantly more space, the new GLE is set to continue this success story,” says Ola Källenius, member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars Development.
In his welcome remarks, Francis Jonathan Ang, chief operating officer of Auto Nation Group noted, ” From the time we introduced the GLE in 2005, it’s been regarded as an icon of confidence among our discerning customers, who want a premium SUV that offers no compromise. It has drawn both aspiration and inspiration from people who are the CEOs of their lives, and those who live for life’s adventures.”
“For us at Auto Nation Group and all our dealers, we are guided by the task we inherited from Gottlieb Daimler that can be summed up in the words… ‘The best or nothing.’ For this reason, we are proud to offer the best of Mercedes-Benz in the Philippines, which we have been doing successfully for 15 years now,” Ang added.
The new GLE comes in the 300d 4MATIC variant and is now available at all Mercedes-Benz dealerships nationwide at a price point of Php 5.690 Million.