TOYOTA MOTOR ASIA’S “NEW DAY RISING” PUTS BEN&BEN AND REGIONAL ARTISTS ON ONE TRACK

MobilityCarsTOYOTA MOTOR ASIA'S "NEW DAY RISING" PUTS BEN&BEN AND REGIONAL ARTISTS ON...

From sporting triumphs to a shared regional rhythm, Toyota Motor Asia brings together the diverse expressions of movement that connect Asia

With the conclusion of the Aichi-Nagoya 2026 Asian Games and Asian Para Games, Toyota Motor Asia is celebrating the record-breaking performances and sporting milestones achieved by its seven Global Team Toyota Athletes (GTTA) from six Asian countries: Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam.

Toyota Motor Asia also hosted its One Team Asia event in Nagoya, bringing together athletes and artists to celebrate the region’s diverse talents while reinforcing Toyota’s longstanding commitment to sport. For Toyota, sport represents more than competition. It is a platform that challenges perceptions of what is possible, champions the freedom to move, and creates opportunities for people of different abilities and backgrounds to participate. This belief continues to guide Toyota’s support for athletes and its efforts to foster more inclusive communities.

A NEW DAY RISING

Toyota Motor Asia
From left to right: Six of seven collaborating musicians at Toyota’s One Team Asia event, namely Pakistan’s musician and ethnomusicologist Natasha Noorani, Singaporean indie singer-songwriter and producer Shye, Malaysia’s multi-instrumentalist and DJ Belle Sisoski, the Philippines’ Miguel Benjamin and Paolo Benjamin from indie folk pop band Ben&Ben, and Thai-Italian singer-songwriter Valentina Ploy.

A highlight of the evening was the unveiling of “New Day Rising,” the regional collaborative track from Toyota’s Move Your World Beat initiative. Building on original compositions created using sounds sampled from Toyota vehicles, the song brought together the distinct musical influences of participating artists from across Asia. The resulting track marks the culmination of a regional creative journey, bringing the individual compositions of the seven artists into a shared musical piece that reflects both their distinct identities and the collective spirit of Asia.

The event also marked the launch of “Move Your World Beat: Volume 1,” featuring their individual tracks.

By bringing sport and music together at One Team Asia, Toyota demonstrated how both can transcend individual achievements and creative expression to inspire people and connect communities. While athletes move people through their sporting journeys, artists do so through music and culture: two different expressions, one common belief in the power of movement. Move Your World.

CELEBRATING MILESTONES ACROSS ASIA

At the Asian Games:

  • Carlos Yulo (Philippines): The Filipino gymnast claimed two gold medals in the men’s floor exercise and vault, earning the Philippines its first two gold medals of the Games.
  • Kunlavut Vitidsarn (Thailand): The badminton player made history by winning the men’s singles gold, securing Thailand’s first-ever Asian Games gold in the discipline.

At the Asian Para Games:

  • Muhammad Fadli Imamuddin (Indonesia): The para cyclist clinched gold in the men’s C4 4,000m individual pursuit, setting a Games record of 4:50.169.
  • Ernie Gawilan (Philippines): The para swimmer defended his men’s 400m freestyle S7 title, claiming his third consecutive gold in the event, along with a silver in the men’s 200m individual medley SM7.
  • Toh Wei Soong (Singapore): The para swimmer secured five medals: silver in the men’s 100m backstroke S7 and 50m freestyle S7, and bronze in the 400m freestyle S7, 100m freestyle S7, and 50m butterfly S7.
  • Muhammad Ammar Aiman Nor Azmi (Malaysia): The para-athlete earned silver in the men’s 400m T20, clocking 48.34 seconds.
  • Lê Văn Công (Vietnam): The para powerlifter won silver in the men’s 49kg category with a best lift of 171kg, winning Vietnam’s first medal of the Games.

TOYOTA ON SPORT AND MOVEMENT

Reflecting on Toyota’s longstanding involvement in sport, Preston Tan, vice president of Toyota Motor Asia, said:

“At Aichi-Nagoya 2026, we witnessed remarkable achievements from our athletes, each driven by their own ambitions and determination to push beyond their limits. Their journeys remind us that progress is personal, and every achievement has the power to inspire others.

“Move Your World Beat carries this same belief into music, bringing together artists from across Asia to create something that reflects both their individual identities and a shared regional spirit. For Toyota, these experiences reinforce why we continue to invest in people and their potential, not only to recognize what they can achieve, but to create opportunities for them to inspire others and make a difference beyond the Games.”

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