Suzuki Philippines continued its nationwide expansion during the second quarter of 2026 with the opening of four new 3S Shops across Luzon, Visayas, and Mindanao.
The new locations are in Baguio City; San Carlos City, Pangasinan; Tubigon, Bohol; and Dapitan. The expansion is intended to bring Suzuki motorcycles and aftersales support closer to more Filipino riders.
Each location follows Suzuki’s 3S Shop format, providing sales, spare parts, and service in one facility.
Complete motorcycle sales and service support
The new dealerships are designed to provide customers with access to Suzuki motorcycle sales, genuine spare parts, accessories, and professional aftersales service. Riders can explore a broad range of Suzuki models, including the Raider R150, Raider PRO, Smash, Burgman 15, Burgman Street, Burgman Street EX, Access, DR160, V-STROM 160, and the GIXXER series.
The new shops also carry Suzuki’s middleweight motorcycles, including the V-STROM 250 SX, GIXXER SF250, and GIXXER 250. Suzuki Genuine Parts and Accessories are available at the locations, together with trained mechanics who can handle maintenance and other aftersales requirements.
Dealer partnerships support expansion
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service. 
Each Suzuki 3S Shop provides motorcycle sales, genuine spare parts, accessories, and professional aftersales service.
The four new Suzuki 3S Shops were established through partnerships with dealer groups operating in their respective regions.
The Baguio and San Carlos locations were developed with the Guanzon Group through Guanzon Merchandising Corporation and LGK Guanzon. The Tubigon shop was opened with the Solid Motorcycle Distributors Inc. group through HMAC, while the Dapitan location was established with Roadway.
The openings were marked by blessing ceremonies, ribbon cuttings, showroom tours, and community activities attended by Suzuki executives, dealer partners, local officials, customers, and motorcycle enthusiasts.
“Suzuki looks forward to bring more exciting riding experiences and reliable mobility closer to Filipino homes, always ‘By Your Side,’” said Koichiro Hirao, president of Suzuki Philippines Incorporated.
Engaging local riding communities
Local motorcycle and lifestyle content creators also joined the opening activities.
Daryl Versoza, known as “Baguio’s Michael Jackson,” participated in the Baguio event, while Bayaw Motovlog joined the San Carlos opening. Kiara Camelle Rosales attended the Tubigon celebration, with Kalokal PH and MrEmm taking part in the Dapitan event. Their participation helped connect the new locations with local riding communities while highlighting Suzuki’s latest motorcycles and the full 3S Shop experience.
Responding to growing motorcycle demand
Norminio “Boying” Mojica, managing director of Suzuki Philippines Incorporated, said expanding the dealership network is part of the company’s response to the continued growth of motorcycle use in the country.
“The Philippine motorcycle industry continues to grow, and with more Filipinos relying on motorcycles for mobility, work, and everyday life, it is important that we make Suzuki’s two-wheelers more accessible to our customers,” Mojica said. “Our continued 3S Shop expansion is our response to this growing demand.”
Suzuki Philippines said it will continue expanding access to motorcycles, spare parts, and aftersales services as the mobility requirements of Filipino riders evolve.
To find out more about Suzuki Motorcycles, please visit mc.suzuki.com.ph or join the Suzuki community on Facebook, Instagram, Youtube, and Tiktok.