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Suzuki establishes new Isabela 3S dealership

To celebrate their 25 years of partnership, Suzuki Philippines Inc. and the Royce Group of Companies through its Kevin Henry subsidiary launched another Suzuki 3s shop in Santiago City, Isabela. The newly opened hub is the two company’s fourth 3S venture together and will support the brand’s motorcycle growth in the area.

The opening ceremonies began with a morning motorcade of Suzuki riders followed by the blessing, ribbon cutting, and formal program attended by Suzuki Philippines and Kevin Henry’s top brass.

Suzuki Isabela 1

On deck for the store opening were Suzuki Philippines president Hiroshi Suzuki, managing director Norminio Mojica, general manager for sales and marketing for motorcycle Jun Bulot, and assistant national sales manager for motorcycle Mitsunori Shiraishi. Royce Group’s Kevin Henry was represented president Antonio Chua Jr., executive assistant Ma. Rosita Gallo, area manager Renato Tuquero, and assistant area manager Frederick Pastor.

Suzuki and Royce’s partnership began in October 1991 when the latter entered the motorcycle trading business. Twenty five years later, the Royce Group with its seven trading arms—Royce Motorcycle Trade Corporation, Jan William, Don Philip, Volt Ivan, Volt Harold, Extreme Bikes, and Kevin Henry—has helped Suzuki capture the Luzon market via 18 Suzuki Moto Centers, four 3S shops, and numerous multi-brand stores.

The Suzuki 3S Shops gives customers an all-in-one experience wherein sales, spare parts, and services are available in one place. Besides offering Suzuki’s motorcycles, the 3S shop has personnel ready to assist customers; modern facilities prepped for any repairs; authentic spare parts; and certified mechanics that knows the ins and outs of the bike models. The stores also feature display modules that help customers know more about the brand and its products.

The main white, black, silver, and blue showroom is designed with openness in mind. The open floor plan also has a glass partition so customers can watch Suzuki’s technician work their magic in the service shop.

The Kevin Henry Suzuki 3S Shop’s product list include the Triple Threat Bikes, namely the fuel-efficient Address scooter powered by Suzuki Eco-Performance fuel-injection (SEP FI) technology; the Gixxer street sports bike with a 155 cc carburetor engine; and the Advanced Suzuki X-4 or AX4 business-oriented motorcycle.

Also present is the Raider R150 underbone with blue lens headlight and new decals; the very affordable fuel injection-powered Shooter 115 Fi underbone and Raider J115 Fi; the youthful and sporty Smash 115; the stunning and powerful Skydrive 125 scooter; and the GD110 heavy-duty backbone motorcycle.

Kevin Henry and Suzuki prepared tons of promos and activities for the shop’s debut. Customers were able to avail of motorcycles with just a PHP 2,500 downpayment with low monthly amortization, bargain interest rates, and bonus gifts. Guests were also able to enjoy free motorcycle servicing, test ride, dance contest, bike show, videoke challenge, and raffle draw.

The Kevin Henry Suzuki 3S Shop is situated at Dubinan West, Maharlika Highway, Santiago City, Isabela.

In photo above: Suzuki Philippines president Hiroshi Suzuki, managing director Norminio Mojica, and general manager for MC sales and marketing Jun Bulot joined by Kevin Henry president Antonio Chua, Jr., executive assistant Ma. Rosita Gallo, area manager Renato Tuquero, operations manager Gilbert Tayao, and assistant area manager Frederick Peralta.