Suzuki opens latest 3S shop in Cabanatuan

    Mobility Motorcycles Suzuki opens latest 3S shop in Cabanatuan

    Suzuki Philippines, Inc. and the Royce Group of Companies have partnered up again to open another 3S shop, this time in Cabanatuan City, Nueva Ecija—the home of the latter. It follows the opening of the Suzuki-Royce 3S shop in Santiago, Isabela earlier this year, and the renovation of their 10 year old shop in Tuguegarao. The Suzuki-Royce Cabanatuan 3S dealership is the latest milestone in the two brand’s 25 year-long partnership.


    Like the others before it, the Suzuki 3S store in Cabanatuan will serve as a one stop shop for their clients in and around the area. On top of motorcycle sales, it will provide authentic spare parts and after-sales services such as maintenance and repair, all provided by professional sales personnel and mechanics.

    The store boasts high-end display modules as well as other physical elements that reflect the Suzuki Way of Life. The main showroom, designed in white, blue, silver, and black,  is aesthetically open, and visitors can watch the mechanics work their magic in the service shop. It is also adorned with the brand’s latest campaign dubbed “Suzuki Para sa Lahat ng Trip Mo,” featuring artists Liza Soberano and Enrique Gil, the Suzuki Address scooter, and the Suzuki Smash motorcycle in colors frenetic purple and frenetic magenta.

    Also on display are the Suzuki Gixxer with its 155cc carburetor engine; the matte black premium edition Raider R150 with its blue lens headlight and updated decals; Raider J115 Fi; Shooter 115 Fi; Skydrive 125; the business-oriented AX4; and the bullish GD110 backbone.

    Coleen Garcia performing during the opening ceremonies.

    For the store’s launch, Suzuki and Royce prepared promos and activities for the first visitors. Discounts on cash purchases with low monthly amortization and interest rates and freebies awaited the early birds, while the general public was treated to a motorcade of over 60 Suzuki riders, free service campaign, Gixxer test ride, dance contest, bike show, videoke challenge, and raffle draw. The highlight of the activities was the presence of TV personality Coleen Garcia who performed a song number.

    Suzuki Philippines, Inc. president Hiroshi Suzuki was heavily involved in the festivities.

    Attending the opening ceremonies were Suzuki Philippines, Inc. president Hiroshi Suzuki, managing director Norminio Mojica, and general manager for sales and marketing for motorcycle Jun Bulot. Representing the Royce Group’s Kevin Henry Marketing Corporation were president Antonio Chua Jr., executive vice president Mary Rose Gallo, operations manager Gilbert Tayao, Suzuki-Royce Cabanatuan 3S Shop OIC Ana May Gabawan, and area manager Tirso Franco, Jr.

    The Suzuki-Royce Cabanatuan 3S Shop is located at Barangay H. Concepcion, Maharlika Highway, Cabanatuan City, Nueva Ecija,

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