Yamaha Motor Philippines Inc. took to Davao to participate in the week-long celebration of the Kadayawan Festival.
The brand also introduced the Mio Ride Your Story campaign to the region. The campaign aims to encourage individuals to show off their uniqueness and identity with the help of Yamaha’s Mio Sport, Mio i 125, Mio Soul i 125, and Mio 125 Mxi. The four bikes were put on display at the Davao Rizal Park, with all of them being made available for test rides so the public can choose the one best suited to their style.
Yamaha also threw a party featuring multi-award winning band Pupil and Philippine pop-rock princess Yeng Constantino. The brand also had its own float during the Kadayawan Grand Parade in an unusual yet special fusion of ethnic excellence and motorcycle ingenuity.
The Mio Ride Your Story campaign will remain in full swing throughout the country.