Green and Smart Mobility Joint Stock Company (GSM) has officially launched Green GSM, the country’s first all-electric taxi service. The launch marks GSM’s entry into its fourth international market, following Vietnam, Laos, and Indonesia, and represents a significant milestone in the company’s “Go Green Global” strategy to advance sustainable mobility worldwide.
The grand launch took place at Quezon Memorial Circle in Quezon City, attended by Department of Trade and Industry Secretary Ma. Cristina A. Roque. Department of Transportation Secretary Vivencio B. Dizon, Special Assistant to the President for Investment and Economic Affairs Frederick D. Go, Land Transportation Franchising and Regulatory Board Chairman Teofilo E. Guadiz III, Quezon City Mayor Joy Belmonte, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Philippines Lai Thai Binh, and nearly 100 strategic partners across sectors including banking, transportation, energy, retail, and technology.
Vietnam to the Philippines
Green GSM will begin operations in 10 of the 16 cities and districts that make up Metro Manila, the country’s political, economic, and cultural heartland, home to over 13 million people. The service will operate an exclusive fleet of VinFast Nerio Green electric vehicles, offering smooth, quiet rides and zero emissions.
The fleet’s signature cyan color, blending green (symbolizing sustainability) and blue (representing innovation), embodies Green GSM’s vision of a modern lifestyle that respects and protects the planet.
With Green GSM, every ride goes beyond just getting from point A to B — it’s a conscious choice for a greener tomorrow. By choosing electric mobility, riders actively contribute to reducing carbon emissions, air pollution, and noise, all while enjoying a premium, future-ready transport solution.
Operating to international standards, Green GSM delivers a five-star experience powered by professionally trained drivers, rigorously educated in safe driving, etiquette, and customer care. Every vehicle is equipped with the Secure to Safe (S2S) monitoring system, anchored by three core pillars:
- Secure – real-time monitoring to proactively manage risks
- Safe – ensuring peace of mind for every passenger, with special focus on women, children, and the elderly
- Smart – leveraging AI to enhance operational efficiency, safety, and transparency
Fares are transparently calculated through in-car meters and clearly displayed on the Green GSM app. Pricing is highly competitive and offers greater value compared to conventional ride-hailing services, ensuring comfort, convenience, and affordability for every ride.
With the message “Hello Philippines: Move Forward the Green Way”, Green GSM aspires to become a new symbol of smart and sustainable urban living, where everyday travel choices help build cleaner cities and healthier communities.
Nguyễn Văn Thanh, Global CEO of GSM, shared: “The Philippines marks a strategic chapter in our Go Green Global journey. But more than expanding to a new market, our true goal is to ignite a real transformation – shifting from traditional mobility to an electric future that is cleaner, smarter, and more socially responsible.”
Commuters can start riding with Green GSM via the Green GSM mobile app, now available on the App Store and Google Play; by calling the hotline 02-7777-8080; hailing a Green GSM taxi on the street; or catching a ride at designated public pick-up points throughout Metro Manila.
To celebrate its launch, Green GSM is offering an exclusive promotion: 500 Green Points (worth PHP500) for users who register and take their first ride. Green Points can be applied as discounts on the first seven trips. This offer is valid from June 10 to August 31, 2025, encouraging Metro Manila residents to embrace a smarter, greener, more modern way to travel.
Founded in Vietnam in March 2023, GSM has emerged as a pioneer in sustainable transportation across Southeast Asia. Its expansion into the Philippines not only underscores the international capabilities of a Vietnamese enterprise, but also helps redefine transportation norms across the region with a new standard: Greener – Smarter – More Civilized.