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    Jollibee launches new GameJoy Combos to power up your gaming!

    Gaming has become one of the biggest passion points of Gen Zs, and Jollibee is set to take the joy of eating to the next level with the launch of its GameJoy Combos. These come with GameJoy Credits Mystery Cards that allow customers to power up their gaming! In partnership with UniPin, one of the leading digital entertainment enablers, the GameJoy Credits can be used as currency in up to 10,000 online games housed under UniPin, so gamers can earn rewards every time they enjoy their Jollibee favorites.

    Unlock Game-Changing Rewards with Every GameJoy Combo

    From May 6 to August 15, 2025, customers can order any GameJoy Combo that comes with a GameJoy Credits Mystery Card. Each mystery card contains a unique Serial and PIN that grants you a randomized amount of GameJoy Credits redeemable via https://www.unipin.com/. Every PIN is guaranteed to provide at least 10 GameJoy Credits and up to 200 GameJoy Credits which you can use to power up any of your favorite games. Credits can be redeemed via UniPin until October 31, 2025.

    You can choose from any of these GameJoy Combos:

    • Yumburger GameJoy Combo (PHP109): Includes 1 Yumburger, 1 Regular Peach Mango Pie, 1 Regular Drink, and 1 GameJoy Credits Mystery Card.
    • Cheesy Yumburger / Crunchy Chicken Sandwich / Jolly Hotdog GameJoy Combo (PHP127): Includes 1 Cheesy Yumburger, Crunchy Chicken Sandwich, or Jolly Hotdog, 1 Regular Peach Mango Pie, 1 Regular Drink, and 1 GameJoy Credits Mystery Card.
    • GameJoy Group Combo (PHP472): Includes 2 Yumburgers, 2 Crunchy Chicken Sandwiches, 4 Regular Peach Mango Pies, 4 Regular Drinks, and 4 GameJoy Credits Mystery Cards – perfect for the whole squad.

    Redeeming your GameJoy Credits is easy!

    Just scratch off the protective ink on the back of your mystery card to reveal your unique Serial and PIN. Then, head over to https://www.unipin.com/, log in, and click the “Top-Up (+)” button next to your profile photo to redeem your GameJoy Credits! The mystery value of your GameJoy Credits will appear in your wallet and you’re ready to power up your favorite games!

    Level Up Your Meals and Your Game with Jollibee

    With GameJoy Combos, Jollibee is once again delivering innovative, relevant, and joyful experiences that combine your langhap-sarap favorites with the excitement of gaming. Whether you’re playing solo or teaming up with your barkada, there’s a GameJoy Combo for everyone.

    “Gaming is a huge part of today’s generation, and we’re thrilled to provide our customers and all types of gamers a more joyful experience – with our GameJoy Combos you can now enjoy your favorite Jollibee meals while gaining rewards to use in your favorite games,” said Dorothy Ching, VP and head of marketing at Jollibee Philippines.

    GameJoy Combos are available via Dine-In, Take-Out, Drive-Thru, and Delivery channels. Don’t miss out and get your GameJoy Credits today!

    To learn more, follow @Jollibee on Facebook, Instagram, TikTok, and X for updates and exciting surprises throughout the promo period.

    CIBI launches Fraud Bureau to unite financial institutions against rising cybercrime

    Cybercrime continues to be a rapidly rising threat, with cases in the Philippines tripling to 10,004 in 2024, according to the Cybercrime Investigation and Coordinating Center (CICC). CIBI Information Inc., the country’s first and only local credit bureau, recognizing the urgent need for a coordinated, data-driven approach to fight cybercrime, has officially launched the Fraud Bureau.

    The Fraud Bureau is a collaborative initiative that unites banks, fintechs, and financial institutions to share data on potentially deceptive applicant activity securely. This data includes watchlist or blacklist information, as well as details from incoming applications and inquiries.

    The Fraud Bureau is poised to become a vital platform for financial institutions to share intelligence and collaborate in fighting fraud. By compiling resources, the Fraud Bureau promotes proactive detection, speeds up identification, and strengthens cybercrime prevention efforts across the financial sector. This initiative aims to curb fraudulent activity within the country’s financial ecosystem by sharing data among key financial institutions, ultimately fostering greater trust and transparency across the industry. 

    “The significant increase in fraudulent activity highlights the urgent need for coordinated action. CIBI recognizes that data-driven collaboration is essential to tackling fraud—an insight that helped shape the Bureau’s framework and mission. This collaborative approach strengthens industry-wide defenses and supports greater trust and transparency in the financial ecosystem.” said CIBI president and CEO Pia Arellano. 

    Responsible fintech innovation

    As the Philippines’ leading credit reporting agency, CIBI aims to advance financial inclusion by providing reliable data-driven insights to enable informed decisions for businesses and consumers in the Philippines. By partnering with like-minded organizations, CIBI enhances the effectiveness of shared information, driving stronger fraud prevention and greater transparency in the Philippine financial ecosystem.

    Participating in initiatives like the Fraud Bureau allows financial sector players to enhance defenses against fraud and contribute to a safer, more transparent system. Through data sharing and collaboration, they can protect consumers and make a tangible impact in the fight against fraud.

    “This initiative marks a meaningful step toward empowering Filipinos and fostering sustainable progress through responsible fintech innovation. By collectively combating fraud, we not only protect consumers but also build confidence in digital financial services—enabling broader adoption, financial inclusion, and long-term resilience in the country’s evolving fintech landscape.” said CIBI president and CEO Pia Arellano.

    CIBI invites fintech companies to join its Fraud Bureau and become part of a shared defense network. Through data sharing and real-time alerts, members help protect both their businesses and the broader financial ecosystem. Contact CIBI through their website or fill up the form to learn more about the Fraud Bureau.

    Metrobank promo offers the best loan rates and waived fees

    This 2025, Metrobank is your trusted financial partner in unlocking these milestones with the launch of the Goals Made Real promo. This offer not only comes with low rates for car and home loans but also includes up to PHP60,000 in waived fees and other exclusive perks.

    With the momentum of the new year in full swing, now is the perfect time to start achieving your big life goals – be it stepping into your own house or driving the car that fits your lifestyle.

    The Goals Made Real promo, which runs from February 10 to May 30, 2025, makes buying a new car for yourself or purchasing that dream family home more achievable and affordable.

    When you apply and get approved of a Metrobank Car Loan during the promo period, you get to enjoy interest rates as low as 8.62% p.a. plus the following offers:

    • Waived fees of up to PHP60,000 that cover Chattel Mortgage Registration Fee, Documentary Stamp Tax, and Notarial Fee. You can use these savings to buy new accessories for your car;
    • Free AXA Philippines car insurance on the first year; and
    • Bonus! Once your application is approved, you are pre-qualified for a Metrobank Toyota Mastercard credit card.

    Meanwhile, for a Metrobank Home Loan, you will enjoy a low interest rate of 6.75% p.a. plus the following:

    • Waived fees of up to PHP60,000 that cover Mortgage Registration Fees, Documentary Stamp Tax, and Notarial Fee. These savings can be used for your other home needs;
    • Bonus! Once your loan application is approved you are pre-qualified for a Metrobank credit card.

    Don’t wait – make your dream home or car a reality with Metrobank’s Goals Made Real promo! Apply for a Metrobank Home Loan at https://www.metrobank.com.ph/application-form or a Metrobank Car Loan at https://mcola.metrobank.com.ph/car-loan. Make sure to avail your loan on or before July 31, 2025, to enjoy all these perks!

    Lechon Holograms: Reimagining Philippine fiestas in a smart world

    Can we transform our Pearl of the Orient Seas into a hub of tech-savvy innovation?

    No need to brave Cubao bus lines or melt under the summer sun just to join the fiesta because the spirit of celebration might just find its way into your sala. Every summer, Filipino towns burst like confetti with color, music, and the irresistible smell of kakanin in the air. There’s the thunder of Ati-Atihan drums, the beaming faces behind Masskara masks, and the glorious, golden lechon that proudly ignores your diet. Then comes Santacruzan, where Filipinas glide in elegant white gowns like it’s a holy runway show, parading beneath flower-covered arches like queens. Turns out, even fiestas like these aren’t safe from a tech upgrade. Slowly, things like holograms, AI, and digital booths are sneaking their way into our celebrations. It’s still the same lively energy; just with a few extra gadgets. Think of it as tradition… with better Wi-Fi.

    holograms

    Holograms: Almost Real

    Let’s start with holograms. Once a sci-fi fantasy, they’re now used in real-world applications from bringing back music legends to helping train doctors. Companies like Proto and Looking Glass are creating interactive, life-sized holograms you can actually talk to. Here in the Philippines, we’ve already had a taste of this. ABS-CBN’s “Idol Philippines” used holographic visuals on stage. Schools like Ateneo and DLSU are exploring AR tech in education. And science centers like The Mind Museum have been blending interactivity and storytelling for years. It’s a sign that we’re ready for even bolder experiences.

    Now, imagine this: you could even have a holographic display in your home, where you can select different fiestas to experience. Want to see the Pahiyas Festival? Just select it on your device, and suddenly, your living room is filled with virtual kiping decorations and a parade of holographic carabaos.

    How about this: You walk into a barangay hall, and instead of the usual tarp banners and folding chairs, you’re greeted by a holographic Sto. Niño floating midair. Dancers in digital baro’t saya twirl to the beat of kulintang, and yes—the lechon is there, rotating slowly, narrated by a 3D Manong who spills his family’s cooking secrets. It’s festive, fun, future-forward and eco-friendly, too. No printed tarps to discard, no plastic decor to clean up — just immersive visuals that celebrate tradition while caring for the planet.

    Holograms aren’t just for show; they can preserve culture, too. Imagine a 360-degree walkthrough of the Biag ni Lam-ang or holographic teachers bringing Jose Rizal and Gabriela Silang to life in the classroom. Indigenous folktales could be archived with native elders recorded in high-res 3D. Even traditional crafts, like weaving or tattooing, could be taught by holographic masters to a new generation. Of course, we need to think about making this technology accessible. Not everyone has a high-speed internet connection or the latest devices. We’ll need community hubs and public access points to make sure no one is left behind.

    Barangays could start their own “holo-time capsules”—preserving songs, dances, and faces of each generation. Sidewalk karaoke? Now upgraded with a virtual duet partner. This could raise questions about authenticity, though. Can a hologram truly capture the spirit of a live performance? It’s a conversation we need to have.

    AI in the Bayan

    Now let’s talk about AI. The behind-the-scenes wizard making everything smoother, smarter, and strangely more personal. AI today is far from the cold, robotic stereotype. It can speak in dialects, mimic emotions, and adapt to your preferences. It is like your smart fiesta buddy: it could explain the history of Pintados in Cebuano or recommend food stalls based on your mood. For instance, you could ask the AI, “What’s the best place for kinilaw?” and it would provide a list of local vendors with reviews and directions.

    AI also has potential beyond entertainment. It can help organize fiestas more efficiently, mapping crowd flows, sending alerts, or translating announcements for tourists. It can create digital versions of traditional guides who walk you through festivals you’ve never seen in person. It can even revive pre-colonial village life in interactive simulations powered by research and cultural archives. But we must also consider data privacy. How will the information gathered by these AI systems be used and protected?

    And here’s where it really gets touching: for millions of overseas Filipinos, tech like this can bridge the distance. OFWs can join virtual parades, light candles at digital church altars, or visit their home province’s plaza in real-time through VR and holograms. It’s not just convenient; it’s a comforting slice of home. This could lead to a stronger sense of connection, but it also brings up the question of whether it might discourage OFWs from returning home for the actual fiestas.

    Of course, nothing beats the real thing. The chaotic energy of live fiestas — from the rain-soaked or sunburned processions to the late-night karaoke marathons — is unmatched. But in times of global challenges, from pandemics to climate shifts, tech offers us ways to adapt, connect, and continue traditions instead of pausing them. Let’s imagine a future where tech companies and cultural organizations collaborate to create these experiences.

    We may not have Silicon Valley’s skyscrapers, but we have kubo corners and karinderya tables where big ideas are born. In every barangay, creativity sparks and community powers invention. Filipino creatives are flipping the script, using tech not just to catch up, but to stand out, loud and proud.

    Because innovation isn’t about erasing tradition. It’s about amplifying it. Making it louder, brighter, and more accessible than ever before.

    So the next time you long for the spirit of fiesta season, don’t just reminisce—reimagine. Fire up that hologram lechon and move to the digital drums of Ati-Atihan. The way we celebrate may change, but the heart of the fiesta remains joyful, generous, and undeniably Filipino.

    Now, can we transform our Pearl of the Orient Seas into a hub of tech-savvy innovation? Why not? After all, even a kwintas ng perlas can sparkle brighter with a bit of code, creativity, and cultural pride.

    The Yamaha National Technician Grand Prix 2025 returns after 7 years

    The Yamaha National Technician Grand Prix (NTGP) makes its return after a 7-year hiatus, celebrating the exceptional skill, dedication, and expertise of Yamaha’s top mechanics. This event reinforces Yamaha’s commitment to service excellence and the continued growth of its technicians-vital to delivering the brand’s promise of quality, reliability, and customer satisfaction.

    The National Technician Grand Prix features the best mechanics from different Yamaha dealerships, all certified through the Yamaha Technical Academy (YTA). This global training program sets the standard for motorcycle technicians and culminates in the NTGP where they demonstrate their technical abilities and problem-solving skills.

    The competition unfolds in three stages: (1) a pre-qualifying test to select participants from each dealership, followed by (2) the Regional Technician Grand Prix where a written test assesses their technical knowledge, product understanding, and servicing expertise, and (3) the final round where participants with the highest scores compete in the National Technician Grand Prix.

    From the 345 participants, the Top 10 who advanced to the National Technician Grand Prix (NTGP) were:

    1. Cristoper Ian J. Linao | 3S MOTORCENTRAL GEN. TRIAS
    2. Rodelio D. Cruz | 3S MNC RODRIGUEZ
    3. Leo Dumalag | 3S CDO 2 CYCLE, LAPASAN CDO
    4. Marvin E. Tagactac | 3S SUPERBIKES GMA CAVITE
    5. Mark Joseph Mallari | 3S DES MARKETING SAN MIGUEL
    6. Armando De Guzman | 3S MMC NAVOTAS
    7. Carlo R. Balines | 3S MOTORCENTRAL SAN PEDRO
    8. Jhoeherson M. Delos Santos | 3S DES MARKETING IBAJAY
    9. Mark Franklin Cunanan | 3S ROYCE CABANATUAN 1
    10. Jemuel S. Fajardo | 3S MOTORCENTRAL STO.TOMAS BATANGAS

    The National Technician Grand Prix will consist of two challenges: (a) the customer handling test, a simulation of the customer during an after-service delivery, and (b) the technical skills contest, where they will simultaneously perform actual diagnosis and repair on the same model and motorcycle issue. The winner will represent YMPH in the Yamaha World Technician Grand Prix in Japan, competing against other technicians from Yamaha global subsidiaries.

    Yamaha Motor Philippines values its people as the driving force behind the brand’s success. By investing in their development, Yamaha ensures that its technicians continuously raise the bar in service quality, fostering trust and excellence in every customer interaction. This dedication to skill-building reflects Yamaha’s unwavering commitment to elevating the standards of service.

    Witness an exciting showcase of top-tier skills and service excellence from the best Yamaha mechanics in the country this May 17, 2025, at Festival Mall Alabang- East Hall.

    Stay updated by following the Yamaha socials:
    LIFESTYLE: https://www.facebook.com/yamahaphilippines
    RACING: https://www.facebook.com/yamaharacingph
    YCLUB: https://www.facebook.com/yclubphilippines
    INSTAGRAM: https://www.instagram.com/yamahaphilippines/
    YOUTUBE: https://www.youtube.com/yamahaph
    TIKTOK: https://www.tiktok.com/yamahaph
    TWITTER: https://x.com/yamaha_ph

    PHILSME Business Expo unveils powerhouse speaker lineup and exclusive activities for 2025 edition

    The 16th Philippine SME Business Expo (PHILSME), happening on May 9-10, 2025, at the SMX Convention Center in Pasay City, is setting the stage for an inspiring two-day business event. This year’s edition features an exceptional lineup of speakers, new business activities, and unrivaled networking opportunities designed to help small and medium enterprises scale and thrive.

    Under the banner theme “Driving Momentum: Pursuing Ingenuity, Resiliency, and Customer-Centricity,” PHILSME Business Expo 2025 brings together over 120 multi-sector exhibitors, thousands of industry professionals, and over 10,000 pre-registered attendees—and growing by the day.

    Learn from the Best in Business: Powerhouse Conference Lineup

    This year’s PHILSME Business Conference takes center stage at the heart of the expo floor, making learning accessible to all attendees. While the talks are open for public viewing, upgraded ticket holders will enjoy reserved priority seating (first-come, first-served basis) for a more immersive experience, plus exclusive access perks.

    The conference features some of the most influential voices in business and entrepreneurship:

    • Jayson Lo – Leadership Motivational Speaker
    • RJ Ledesma – Business Manual Editor-in-Chief & Serial Entrepreneur
    • Cristalle Belo-Pitt – Managing Director, Belo Essentials
    • Kim Lato – CEO, Kimstore & E-Commerce Expert
    • Darlyn Ty-Nilo – Product Innovator and Belle de Jour Founder
    • Miko David – Digital Strategist, David & Golyat

    Trixie Esguerra-Abrenilla, CEO of PHILSME, emphasizes the value of learning from real success stories, saying: “This year’s conference brings together entrepreneurs who don’t just talk business—they’ve lived it. Our goal is to inspire, equip, and empower SMEs with knowledge they can immediately use to grow, scale, and lead in today’s ever-changing landscape.”

    Spotlight on Entrepreneurs: Business Network Ceremony

    Among the event’s highlights is the PHILSME Business Network Oath-Taking Ceremony, which recognizes the growing community of entrepreneurs who are making meaningful impacts in their fields.

    Top Industry Sponsors Powering the Event

    A growing roster of prestigious sponsors proudly supports the 16th PHILSME Business Expo:

    PLATINUM

    • JRS Dynamics Info Solutions Corp
    • GCash for Business
    • Cignal TV Inc.
    • USA Poultry & Egg Export Council
    • Benchmark

    GOLD

    • IWG International Workplace Group
    • DSOURCE Inc.
    • ZOHO
    • Malaysia External Trade Development Corporation (MATRADE)
    • Cebuana Lhuillier Inc.
    • Finest Media PH

    SILVER

    • Security Bank
    • LANDI
    • Skyro
    • Sterling International Consulting
    • Pru Life UK
    • SPX
    • Design for Tomorrow
    • Sine Haraya
    • PHILSME Business Network

    Register Now: Free & Upgraded Tickets Available!

    Registration is FREE via https://ticket.philsme.com/. Attendees can also upgrade their tickets for premium access, which includes:

    • Priority seating at the business conference
    • Official visitor ID
    • A stylish PHILSME tote bag

    Walk-ins will be charged PHP200 at the venue, so early registration is strongly encouraged.

    Don’t miss this chance to spark growth, gain expert insights, and connect with the movers of Philippine business. Get your tickets now at https://ticket.philsme.com/

    For more information, email [email protected] or call +63 968 569 8358.

    The Wonderboy opens ARRC season with podium for Yamaha PH Racing Team

    The 2025 Asia Road Racing Championship (ARRC) kicked off with an adrenaline-charged Round 1 from April 25 to 27 at Thailand’s Chang International Circuit — and front and center were the Yamaha Philippines Racing Team Trio of “The Wonderboy” McKinley Kyle Paz, “RocketBoy” April King Mascardo, and “The Android” EJ Sobretodo. Racing the Philippine flag, these riders embodied the team’s “Change the Race” mantra, pushing forward Filipino ingenuity, passion, and excellence in motorsports.

    Spectacular start for the Wonderboy in SS600

    On a slippery Saturday afternoon, McKinley Kyle Paz delivered a thrilling performance in the Supersport 600 (SS600) category that had fans on the edge of their seats. In Race 1 on lap 3, Paz clocked a blistering lap time of 1’53:427s, surging into P3 and setting the tone for an intense battle.

    Even as the rain caused delays for the race, the competition only grew fiercer, with riders trading positions aggressively through the tight corners of the Chang International Circuit. By the final lap, it was a four-way showdown between McKinley and the best riders of Asia.

    Just milliseconds behind first place, McKinley Kyle Paz clinched second place with a remarkable 15’00:433s, showcasing both speed and strategic mastery. This incredible podium finish signals Paz’s growing maturity and hunger for victory at the international level and sends a loud message that Filipino riders are ready to dominate.

    Paz dedicated his success to his unwavering Filipino supporters, his exceptional pit crew, and his loved ones.

    April King Mascardo and EJ Sobretodo: Grit and Promise in UB150

    In the Underbone 150 (UB150) category, April King Mascardo and EJ Sobretodo proved themselves as formidable contenders. Mascardo, known for his calculated aggression, and Sobretodo, embracing the intensity of his UB150 debut in the ARRC  and 9th place finish in race 2, both fought hard in a crowded, ultra-competitive grid.

    While neither rider secured a podium in this opening round, their strong showing is a testament to the depth of talent being cultivated within the Yamaha Philippines Racing Team. Every corner they fought for, every straight they attacked, echoes a promise: the future of Filipino motorsports is bright.

    Changing the Race: More Than Just a Battle on Track

    The performances of Kyle, April, and EJ represent more than individual triumphs, they continue to spark a movement back home. Through grit, skill, and heart, they are reshaping the international perception of Filipino racing. They inspire a new generation of racers and fans to believe that the Philippines belongs among the elite of Asian motorsports.

    Carrying the banner of “Change the Race” the Yamaha Philippines Racing Team continues to push boundaries, create opportunities, and blaze a trail for Filipino talent on the world stage.

    As the 2025 ARRC season moves forward, one thing is certain: the spirit of the Filipino racer is unstoppable, and the best is yet to come.

    The Yamaha Philippines Racing Team will begin their preparation for the next race and push for a better performance when they return to action from May 30 to June 1 for Round 2 of the ARRC at the Petronas Sepang International Circuit. 

    Make her feel like the Best Mom with vivo

    Buy any vivo phone to receive vivo Best Mom Award Certificate

    In every Filipino family, a mother stands as the quiet force that holds everything together. She is the early morning wake-up call, the late-night listener, the tireless provider, and the unshakable source of strength. While her love often goes unspoken and her sacrifices unseen, her impact is immeasurable.

    This Mother’s Day, vivo is shining a spotlight on every mom’s unwavering devotion through the vivo Best Mom Award, a nationwide initiative that honors the love, effort, and selflessness that mothers give every single day. The campaign invites families across the Philippines to express their appreciation in a meaningful, memorable way.

    A small way to say a big Thank You

    From May 9 until May 13, 2025, vivo invites families to take a moment to honor the most selfless woman in their lives.

    All you need to do is buy any vivo phone, as every purchase comes with a vivo Best Mom Award Certificate for your mother. Find a participating vivo concept store near you here: https://www.vivoglobal.ph/vivo-best-mom-award-promo/.

    To keep the love going, share this moment online with the hashtag #vivoBestMom and tag @vivo_philippines to receive exclusive vivo merchandise.

    Capture mom’s beauty with the vivo V50

    A mother’s love is picture-perfect, and with vivo’s latest innovation — the vivo V50 with 50MP ZEISS All Main Camera — you can now capture that love in its purest form. As part of the celebration, moms are treated to a free professional-style portrait session using the vivo V50.

    Best Mom

    Equipped with ZEISS optics, the vivo V50 brings out natural beauty with true-to-life colors, soft bokeh, and elegant tones. The result? Timeless portraits worthy of the woman who’s given you everything. And yes, the portraits are completely free — a keepsake she can cherish forever.

    Don’t miss this heartfelt Mother’s Day celebration

    This May, vivo is reminding everyone that Mother’s Day is not just a date on the calendar — it’s a chance to show love, gratitude, and respect.

    Through the vivo Best Mom Award, moms are seen, appreciated, and honored. So visit a participating vivo store today, and make your mom feel like the best in the world.

    Cyberzone x itel unleash the ‘Unstoppable Power Challenge’ with the new itel Power70

    Cyberzone, the Philippines’ leading technology and lifestyle hub, together with itel Mobile (“itel”), sets foot in the digital space for an Unstoppable Power Challenge smartphone giveaway. This also officially launches the all-new itel Power70 featuring a 10,000mAh Mega Battery paired with a 4,000mAh Charging Case—delivering unmatched endurance.

    “At Cyberzone, we are at the forefront of empowering today’s digital generation with tech that truly keeps up with their pace. Partnering with itel Mobile for the unstoppable power challenge reflects our shared commitment to making powerful, practical technology accessible to all. The itel Power70, with its massive battery life and value-packed features, is exactly the kind of innovation our Gen Z and Millennial shoppers are looking for”, says Mr. Patrick G. Pacla, operations and marketing (sponsorship and Cyberzone), SM Supermalls.

    This two-week campaign empowers Gen Zs and Millennials who crave long-lasting, budget-friendly tech, which they can easily find in nearly 30 itel stores at Cyberzone nationwide.

    It’s so easy to get a chance to win an itel Power70 (8+ 128GB) worth PHP4,599 each with these simple steps: 

    1. Like and follow itel Mobile Philippines and SM Cyberzone on Facebook.
    2. Upload a photo or a meme-style graphic on your profile (Must be set in public for verification).
    3. Also post your entry in our comment section including your creative answer to: 
    4. “Paano magiging UNSTOPPABLE ang araw mo gamit ang 10,000mAh battery ng itel Power70?”
    5. Include the hashtags #UnstoppableitelPower70 and #GotITAtCyberzone – then tag @itelPhilippines and @SMCyberzone.

    Mark these dates: On May 20, 2025, five (5) winners will be picked based on these criteria: Creativity, Brand Relevance, and Engagement. The campaign runs from May 1 to May 15, 2025 only.

    “We believe in creating technology that empowers everyday moments—and the itel Power70 is built to do just that. With its groundbreaking 10,000mAh battery combo, we’re giving young Filipinos the power to stay connected, inspired, and unstoppable all day long. Through this exciting partnership with Cyberzone, we’re inviting our vibrant community to unleash their creativity, show us how they power through the day, and stand a chance to win a smartphone that’s made to match their hustle”, affirms Mr. Johnson Dequilla, Marketing Manager, itel Mobile Philippines. 

    itel stores can be found in Cyberzone at select SM Supermalls:

    SM Mall of Asia
    SM City Bacoor
    SM City BF Paranaque
    SM City Bicutan
    SM City Calamba
    SM City Cebu
    SM City Clark
    SM City Complex North EDSA
    SM City Daet
    SM City Dasmarinas
    SM City Fairview
    SM City Lipa
    SM City Lucena
    SM City Manila
    SM City Marikina
    SM City Marilao
    SM City Naga
    SM City Pampanga
    SM City Puerto Princesa
    SM City San Jose Del Monte
    SM City Santa Rosa
    SM City Santo Tomas
    SM City Tarlac
    SM City Taytay
    SM City Telabastagan
    SM City Tuguegarao
    SM Center Lemery
    SM Center Muntinlupa
    SM Center Pulilan

    For all things gaming, tech, and everything in between, you #GotItAtCyberzone. Follow SM Cyberzone on  Facebook, Instagram, and TikTok, or visit www.smcyberzone.com for updates, schedules, and more. And remember — when it comes to top brands, big deals, and legit XPs, you’ll always #GotItAtCyberzone.

    Lalamove allows users to donate loyalty points to Coalition of Services of the Elderly

    Lalamove, the leading on-demand delivery platform in the Philippines, is rolling out its latest Deliver Care initiative, ElderCare on the MOVE, with a mission to bring smiles and support to elderly communities across Asia Lalamove partnered with. 

    In this initiative, Lalamove Philippines teamed up with the Coalition of Services of the Elderly Inc. (COSE) as the partner NGO to support elderly communities in 25 provinces and 82 cities and municipalities across the country. 

    Lalamove users can now support elderly communities under COSE’s wing by registering as members of Lalamove Rewards and donating accumulated LalaPoints with every completed order. With a total of 420 or 1,230 LalaPoints, PHP20 or PHP50 will be donated to COSE, which supports their community-based programs, such as health care, residential care, and age-friendly and diversified livelihood. 

    “COSE is home to just a fraction of the over 9 million senior citizens in the Philippines. And by 2050, the global aging population is projected to reach 1.5 billion. Because of this, we saw the growing need around elder care, especially essential social support,” said Djon Nacario, managing director of Lalamove Philippines. “With the ElderCare on the MOVE, we get to utilize our rewards program to deliver meaningful support directly to the communities of lolos and lolas, ensuring they have access to quality care and social support.”  

    Emily Beridico, executive director of COSE, remarked, “We are filled with gratitude for this partnership, which will enable us to continue providing care to older persons we work with. This initiative also reminds that older persons are deeply cared for and remain a valued part of our community.” 

    In line with Lalamove’s vision of empowering local communities to deliver positive change, this initiative illustrates how even the smallest deliveries can create a lasting impact. Join the cause and make a difference today.

    To easily donate LalaPoints, users just need to follow these four simple steps to sign up for the Rewards programme to support elders from COSE. 

    Step 1:Create a Lalamove account or Login if you already have one , then click ‘Rewards’ under the side menu
    Step 2: Read and accept the Terms and Conditions and click ‘Join Now’ to register as a Lalamove Rewards member for free
    Step 3: Place orders to earn LalaPoints and make donation to COSE. 
    Step 4:Click ‘Claim’ to confirm 
    Remarks: New customers will need to first register as a Lalamove user with their mobile phone number before repeating the steps above to become a Lalamove Rewards member.

    Pag-IBIG raises cash loan entitlement, eases access for members

    Pag-IBIG Fund has upgraded its popular Multi-Purpose Loan (MPL), enabling members to borrow more, qualify sooner, and enjoy increased flexibility, affirming its dedication to supporting the financial needs of Filipino workers.

    Under the improved Pag-IBIG MPL, members can now borrow up to 90% of their total Pag-IBIG Regular Savings—12.5% more than the previous 80%. For members with upgraded Regular Savings, this means they can secure even larger loans, as loan entitlement is directly based on their total savings. This increase ensures members have greater access to financial resources when needed most. These enhancements—higher loan amounts and shortened eligibility—also apply to other Pag-IBIG Short-Term Loan programs, specifically the Health and Education Loan Programs (HELPS) and the Calamity Loan.

    In addition to higher loan amounts, eligibility requirements have also been enhanced. Members now qualify after contributing for just 12 months, down from the previous 24-month requirement. This reduction allows newer members to swiftly access funds for their immediate financial needs. Meanwhile, members with existing loans under the previous guidelines may still apply for an additional loan under the enhanced Pag-IBIG MPL, should they require extra funds as a result of the increased loan entitlement. The enhancements shall become available to members starting May 16.

    “We are continually enhancing our loan programs in response to what our members need most,” said Secretary Jose Rizalino L. Acuzar, chairperson of the 11-member Pag-IBIG Fund Board of Trustees and head of the Department of Human Settlements and Urban Development. “These latest improvements are aligned with President Marcos’ directive to deliver affordable and accessible financial services to Filipino workers. By offering bigger loans and reducing the eligibility period, we are making sure that more members can benefit quickly and effectively from the MPL.”

    The upgraded Pag-IBIG MPL also introduces a new one-year repayment term, complementing the existing two- and three-year options. This additional term provides greater flexibility, allowing members to tailor their loan repayments according to their individual financial capacity.

    Pag-IBIG Fund chief executive officer Marilene C. Acosta highlighted that amid these enhancements, the loan remains affordable, with a competitive monthly interest rate of only 1.4583%. Additionally, the majority of the interest earned from MPL repayments is returned to members as dividends, further benefiting them.

    “Our enhanced MPL reflects Pag-IBIG Fund’s commitment to financial inclusivity and responsiveness to the needs of our labor sector,” Acosta said. “We know members rely on these loans to start a small business, pay for tuition fees, cover medical expenses, undertake minor home improvements, or purchase furniture and other necessities. These changes mean our members can now more easily achieve their financial goals with greater ease and convenience.”

    In 2024 alone, Pag-IBIG Fund released PHP70.3 billion in cash loans to more than 3.2 million members—the highest amount disbursed in a single year—underscoring the strong and growing trust of members in the program and the agency. Building on this momentum, Pag-IBIG Fund aims to assist an estimated 3.6 million members in 2025, with projected cash loan releases reaching PHP95.3 billion, as it continues to expand its reach and deliver accessible financial support to more Filipino workers.

    “We strive to continuously evolve and respond effectively to the changing financial needs of our members,” Acosta added. “With these MPL enhancements, Pag-IBIG Fund further solidifies its role as a reliable partner in empowering Filipino workers toward greater financial stability and peace of mind.”

    Sony showcases the ‘Future of Entertainment’ with 2025 product line-up

    Sony Philippines successfully hosted an exclusive preview of its 2025 product line-up at an intimate hands-on demo event held on April 30, 2025. Attended by top-tier media, lifestyle and tech influencers, and loyal My Sony Members, the two-session showcase offered a first look at Sony’s next-gen innovations in home entertainment, personal audio, and digital imaging.

    The event carried the theme “Experience the Future of Entertainment” and delivered exactly that—immersive, up-close interaction with devices designed to elevate the everyday lives of Filipinos who value premium performance, style, and innovation.

    “​Sony’s competitive edge lies in its integrated technology for content production (such as films and music) and its ability to deliver this content through its electronic devices. Sony is not only a retail electronics company, it’s a total Creative Entertainment company”, said Shuhei Sugihara, president and managing director of Sony Philippines, opening the event. “We aim to become the brand chosen by the next-generation around the world, such as Gen Zs, millennials, and aspiring creators who create Kando moments.”

    Sony
    Kentaro Imamura, marketing director of Sony Philippines presenting the 2025 SONY product line up.

    Kentaro Imamura-san, marketing director of Sony Philippines, presented the 2025 product line up inclusive of BRAVIA TV and Theatre, ULT Power Sound Series, Sony Headphones, and the expansion of Sony’s Digital Imaging with new cameras and lenses to support the creative industry. 

    A New Era of Home Entertainment: Cinema Comes Home

    Sony’s BRAVIA 5, 98-inches

    BRAVIA TV Series

    Now, tapping into the technologies and features from the recent critically acclaimed flagship, the new BRAVIA 8 II, BRAVIA 5, and BRAVIA 2 II usher in Sony’s signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system across screen sizes ranging from as large as 98” in the new BRAVIA 5 to 43” in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. The new line-up of BRAVIA TVs and soundbars connect creators and viewers, allowing an authentic cinematic experience to shine in the comfort of the home as the filmmaker intended.  

    Sony’s flagship BRAVIA 8 II—featuring the XR Triluminos Max™—delivers a breakthrough in real-time picture optimization, ensuring deep blacks and hyper-realistic contrast. The Slim One Slate concept design fuses the screen and the bezel onto a single slate, delivering stunning visuals for an authentic cinematic experience at home.

    Designed with affordability in mind with a compelling audiovisual package, the BRAVIA 5 delivers 4K detail in cinematic colors as the LEDs are intelligently controlled by XR Backlight Master Drive, making it a solid upgrade for everyday households seeking elevated entertainment.

    The Bravia 2 II is equipped with the 4K Processor  X1 and 4K X-Reality PRO, enabling precise upscaling of HD content to near-4K resolution with enhanced clarity and detail. Audio performance is powered by Dolby Atmos® and DTS:X®, providing multi-dimensional sound with accurate spatial rendering and balanced output.

    BRAVIA Theatre System Line-Up

    Elevate your home entertainment with the Sony BRAVIA Theatre System, a modular audio lineup designed to compliment the BRAVIA TV Series for a truly cinematic experience. Leading the collection which was released last 2024 is the BRAVIA Theatre Bar 9, a 13-channel Dolby Atmos® soundbar featuring 360 Spatial Sound Mapping and IMAX Enhanced certification. 

    This 2025, Sony is releasing a more compact option, BRAVIA Theatre Bar 6, which offers similar immersive audio experience in a sleeker form. It provides a complete surround-sound setup, ideal for enthusiasts desiring the full theatre experience at home. 

    Enhance your setup further with the BRAVIA Theatre Rear 8 speakers and BRAVIA Theatre Sub 7 wireless subwoofer, delivering a thunderous bass and precise spatial audio for enhanced dialogue clarity and positioning.

    Whether you’re watching the latest blockbuster or streaming your favorite series, the synergy between BRAVIA TVs and the BRAVIA Theatre System ensures an unparalleled home cinema experience.

    ULT Power Sound: Ready for Life on the Move

    Media experiencing different SONY products like the ULT Field 5 in Black

    Designed for those who love to entertain, the ULT Tower 9 and ULT Tower 9AC brings massive bass and 360° party sound to any gathering. WIth vibrant party lights and karaoke features, they’re the ultimate party companions. Enhancing the karaoke experience, ULTMIC1 wireless microphone ensures clear vocals and seamless connectivity with ULT speakers.

    Music lovers got hands-on with the ULT Field 3 and ULT Field 5—Sony’s new wireless speakers built for bold bass and outdoor durability. With IP67 waterproofing, 12-30 hours of battery life, and the signature ULT button for that extra boost, these speakers are perfect for park days, beach hangs, or spontaneous get-togethers.

    Personal Audio: Your Sound, Your Way

    Guests trying SONY products like WH-CH520 in Sunny Yellow and Playful Pink + WH-CH720N in Pastel Pink

    Sony also unveiled the new WF-C710N wireless earbuds—a perfect balance of comfort, style, and smart noise-cancellation. Designed for professionals on the go and audiophiles alike, they offer Adaptive Sound Control, crystal clear calls, and up to 15 hours of playtime.

    For those who prefer on-ear headphones, the crowd-favorite WH-CH520 returned with fresh new colors, playful pink and sunny yellow, adding a fun twist to everyday listening. With a 50-hour battery life, lightweight comfort, and Multipoint Connection, they’re a perfect daily companion for both work and play. The WH-CH720N Wireless Noise Cancelling Headphones now also comes with a gentle, muted pastel pink. 

    For product availability and updates, visit: https://www.sony.com.ph

    Skyro hits 1 million loans with merchants and partners onboard

    Skyro, one of the fastest-growing fintech companies in the Philippines, credits its partnerships with local merchants, financial institutions, and platforms as instrumental in its rapid growth and expansion. To date, the company has disbursed approximately PHP11 billion in total loan value across more than 1 million loans.

    Introduced in the Philippines in 2022, Skyro has ongoing partnerships with more than 1,500 offline merchants, over 100 online merchants, at least 5,000 point of sale (POS) locations, and 13 brand partners, including retail giants like Abenson, Robinsons Appliances, EMCOR, Puregold, Western Appliances, and more.

    Skyro has also secured credit facilities with key financial institutions such as Sterling Bank and PBCOM, fueling its continued growth this year. Along these financial alliances, the fintech company has also strengthened its reach through strategic partnerships with PalawanPay and 7-Eleven, making applying for loans more accessible and convenient for Filipino customers. 

    “Skyro remains committed in providing happiness, hope, and financial support to Filipinos by expanding and strengthening partnerships that align with Skyro’s vision of a more inclusive financial ecosystem in the country,” explained Skyro co-founder and co-CEO Nasim Aliev. 

    For their part, partners of the fintech company have been experiencing positive results thanks to the flexible financing features of Skyro, bringing in more sales, customers, and repeat visits. The POS partners have been enjoying an average growth of 20% to 25%, four to five times growth from onboarding to breakout within one year, and 13% to 15% year-on-year growth in POS-driven sales.

    Among these flexible financing features is the Skyro Flexi, considered one of the most customer-friendly loan features in the country, as it allows customers to adjust their monthly payments or due date with a few taps in their Skyro app to help meet their personal needs. 

    Skyro’s reliable product loans continue to attract many more Filipinos nationwide. To date, there are already 2.5 million Skyro app downloads, allowing customers to enjoy a more accessible and convenient means to achieve their aspirations and enhance their lives – whether it’s to purchase their essential needs or fulfill a lifelong goal.

    With a mission to provide smooth, secure, and accessible financial services to everyone every day, Skyro continues to empower Filipinos to move toward their goals and build a better future. Aliev concluded, “We’re proud of how far Skyro, our partners, and our customers have come—and we’re even more excited for the road ahead. Our vision is to make it possible for even more Filipinos across the country to enjoy the life they have always deserved with the help of Skyro.” 

    To know more about Skyro, download the app for free on Apple Store for iPhone users and Google Play for Android users or visit https://www.skyro.ph/ and follow its social media accounts, Facebook, Instagram, LinkedIn, and TikTok.

    20th Isuzu Service Skills Olympics: Celebrating two decades of excellence

    Isuzu Philippines Corporation (IPC) proudly concluded the 20th edition of its annual Isuzu Service Skills Olympics (ISSO), a nationwide competition among its dealership network, held on April 26, 2025. More than just a competition, the Isuzu Service Skills Olympics serves as a platform for growth, learning, and continuous improvement, embodying IPC’s philosophy as a “Responsible Partner” — delivering not just top-quality vehicles but also outstanding aftersales service, a key factor behind Isuzu’s consistent status as the number one truck brand in the Philippines.

    Now on its 20th year, the 2025 Isuzu Service Skills Olympics carried the theme “Honoring Skills, Gearing the Future,” highlighting IPC’s commitment to both recognizing the technical excellence of its aftersales teams and preparing them to meet the evolving demands of the automotive industry. 

    “This year’s theme could not be more fitting; We gather here to celebrate two decades of dedication and to inspire our aftersales dealer network to lead the next era of service excellence. Your skills and achievements reflect the global standards that Isuzu upholds. As competition intensifies with new players entering the market, it is not only the durability and reliability of our vehicles that will set us apart—but the exceptional service experience we provide,” said IPC president Mikio Tsukui.

    The Isuzu Service Skills Olympics features three main competition categories designed to evaluate the core competencies of aftersales personnel: Parts Staff, Service Advisor, and Service Technician. These categories are structured to test not only their technical know-how but also customer service skills, teamwork, and critical thinking under pressure.

    In the Parts Staff Category, participants were tested on their proficiency in identifying correct parts, understanding part specifications, and effectively navigating the Parts Business Online Portal — a vital tool in ensuring quick and accurate parts support to customers. 

    For the Service Advisor Category, competitors were evaluated on their adherence to standard procedures in customer reception, accurately assessing customer needs, explaining service recommendations, and providing professional and efficient service consultations. 

    Meanwhile, in the Service Technician Category, participants demonstrated their troubleshooting skills on actual Isuzu Light Commercial Vehicle (LCV) and Commercial Vehicle (CV) models, showcasing their technical expertise, diagnostic accuracy, and ability to resolve complex vehicle issues under time constraints.

    Winners of the 20th Isuzu Service Skills Olympics were the following:

    Isuzu Service Skills Olympics

    Parts Staff Category 

    • Champion: Isuzu Makati
    • 1st Runner-Up: Isuzu Cabanatuan
    • 2nd Runner-Up: Isuzu Bulacan

    Service Advisor Category

    • Champion: Isuzu Calapan 
    • 1st Runner-Up: Isuzu Cabanatuan
    • 2nd Runner Up: Isuzu Bulacan

    Service Technician Category 

    • Champion: Isuzu Butuan 
    • 1st Runner-Up: Isuzu Alabang
    • 2nd Runner-Up: Isuzu Cagayan De Oro 

    A Special Top Technician Award was also given to Sani James Maghanoy from Isuzu Cagayan De Oro, recognizing his outstanding performance in technical excellence.

    IPC remains steadfast in its commitment to continuously elevate its aftersales operations through initiatives like the Isuzu Service Skills Olympics. By investing in the skills development of its dealership personnel, IPC not only strengthens its service capabilities but also ensures that its customers receive the highest standards of support and expertise. This relentless focus on aftersales excellence plays a crucial role in reinforcing customer trust and satisfaction, key pillars that sustain Isuzu’s leadership position in the Philippine truck market. As the industry landscape evolves with emerging technologies and heightened customer expectations, IPC remains proactive in preparing its network to meet these challenges head-on, securing its reputation as the brand of choice for reliable, durable, and efficiently serviced commercial vehicles for many years to come.

    For more information on Isuzu’s latest aftersales promotions and services, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.

    POCO F7 Pro reviewed

    I’ve always been a fan of the “flagship killer” category—smartphones that bring top-tier features to more accessible price points. They’ve carved a niche in the market, offering performance and design that rival high-end flagships, often at half the cost. In recent years, POCO has emerged as a dominant player in this segment with its F-series, and the new POCO F7 Pro continues this legacy. Despite a few expected compromises, it manages to impress across the board.

    Design: 4/5

    The POCO F7 Pro sits just below the more premium F7 Ultra in the lineup. While that might disappoint some, the differences are minimal—primarily the processor, the lack of a dedicated telephoto lens, and the absence of wireless charging.

    Our review unit came in Black, one of three available colors, alongside Blue and Silver. The device boasts Corning Gorilla Glass 7i protection on the front, with a matching glass back.

    POCO F7 Pro

    Up front, you’re greeted with a vibrant 6.67-inch AMOLED display, featuring a buttery-smooth 120Hz refresh rate and a crisp 2K resolution. With a peak brightness of 3,200nits, the screen is a stunner—perfect for binge-watching or gaming on the go.

    The F7 Pro’s design is boxy, which isn’t my personal favorite, but its slim profile makes it comfortable to hold, even for users with smaller hands. The power and volume buttons are positioned on the right side, with the speaker, SIM tray, and USB-C port located on the bottom.

    Hardware: 4/5

    Under the hood, the F7 Pro is powered by last year’s flagship chip, the Qualcomm Snapdragon 8 Gen 3—a solid choice that still delivers exceptional performance. This is the main difference between it and the F7 Ultra, which sports the latest Snapdragon 8 Gen 3 Elite Edition.

    That said, the F7 Pro is no slouch. It crushed benchmark numbers:

    • AnTuTu: 1,599,587
    • Geekbench: 2,036 (single-core), 5,985 (multi-core)
    • 3DMark Wild Life Extreme: 4,194
    • 3DMark Steel Nomad: 1,401

    These numbers confirm the F7 Pro’s flagship-level performance. Where it really shines is gaming—thanks to Xiaomi’s WildBoost Game Optimization, it handled Genshin Impact at over 40fps without breaking a sweat. Honor of Kings, League of Legends: Wild Rift, and Call of Duty: Mobile also ran smoothly, all while maintaining excellent thermal control.

    The compromise comes in the camera department. The F7 Pro lacks the telephoto lens of its pricier sibling, but it retains the 50MP Light Fusion 800 main sensor. It takes solid photos for its price class. While it won’t dethrone flagship cameras, it’s a definite step up from previous POCO offerings.

    Video recording goes up to 8K at 24fps and 4K at 60fps. Daylight footage looks great, but low-light conditions do affect quality. Electronic stabilization is on board and generally gets the job done.

    User Experience: 4.5/5

    One of the most impressive aspects of the POCO F7 Pro is its battery life. The massive 6,000mAh battery easily lasts a full day of heavy use—or even two with lighter workloads. Fast charging is equally impressive, topping up from 20% to full in just over 30 minutes using 90W HyperCharge.

    The phone also benefits from POCO’s suite of AI features, including live transcription, AI image enhancement, AI Interpreter, and AI writing tools. Google’s Gemini is pre-installed, offering even more smart functionality.

    Software support is promising. POCO commits to four major Android updates and six years of security patches, taking the phone’s lifecycle up to 2031—comparable to many true flagships.

    One gripe: bloatware. The phone comes preloaded with several unnecessary apps. The good news? They’re easy to uninstall.

    If I could wish for a few extras, it would be wireless charging and at least a basic telephoto lens. But even without them, the F7 Pro is an excellent all-rounder.

    Value: 4.5/5

    Throughout my testing, I kept trying to find fault—and came up short. In the “flagship killer” category, compromises are expected. But the POCO F7 Pro proves that not all corners have to be cut. Performance, display, battery, and even build quality all shine.

    Priced at PHP27,999 for the 12GB + 256GB version and PHP29,999 for the 12GB + 512GB variant, it’s already a compelling deal. And during sales, prices dip even lower, making it an outright steal at around PHP24,000.

    Bottomline:

    The POCO F7 Pro redefines what a flagship killer can be. It offers flagship-grade performance, premium design, and a long-lasting battery—without the flagship price tag. While it skips a few luxury features, the trade-offs are barely noticeable in daily use.

    What’s Hot:

    • Stellar performance
    • Excellent battery life
    • Gorgeous AMOLED display
    • Outstanding value

    What’s Not:

    • Pre-installed bloatware

    Specifications:

    • Display: 6.67-inch 2K AMOLED, 120Hz, up to 3,200 nits peak brightness
    • Processor: Qualcomm Snapdragon 8 Gen 3
    • RAM: 12GB
    • Storage: 256GB / 512GB UFS 4.1
    • Connectivity: Dual SIM, 5G, Wi-Fi 7, Bluetooth 5.4
    • OS: HyperOS 2 (on top of Android 15)
    • Camera: 50MP main (Light Fusion 800), 8MP ultra-wide, 20MP front
    • Battery: 6,000mAh with 90W fast charging
    • Dimensions: 160.2 x 74.95 x 8.12mm
    • Weight: 206g