PH BUSINESSES EMBRACE AI BUT DATA SECURITY REMAINS A CHALLENGE

TechnologyCybersecurityPH BUSINESSES EMBRACE AI BUT DATA SECURITY REMAINS A CHALLENGE

More than 90% of Philippine respondents to a Synology ASEAN survey say AI-ready infrastructure is important to improving workflow efficiency and productivity. At the same time, 70% identify data security and privacy as a key challenge to AI adoption.

The findings highlight a practical issue for companies putting AI to work: the value of AI depends not only on the applications themselves, but also on whether the data behind them can be accessed, managed, and protected across the systems where it resides.

DATA QUALITY AND FRAGMENTATION REMAIN CONCERNS

The findings were presented during the Synology Annual Media Event 2026, where the company discussed data infrastructure, cyber resilience, and AI-powered productivity as businesses expand their use of artificial intelligence.

Around 47% of respondents cited data quality and availability as challenges, while 40% said their data is scattered across different environments. Nearly 40% also said they lack visibility into how information submitted to third-party AI tools is managed.

Antoine Yang, SYNOLOGY Head of Southeast Asia

“AI creates value when it helps people do their work better and enables the business to respond more effectively to its customers,” said Antoine Yang, Southeast Asia head at Synology.

“Our focus is to help organizations sustain those gains as adoption grows, with data they can trust and a dependable path to recovery when disruption occurs.”

ON-PREMISES AND HYBRID APPROACHES LEAD

Infrastructure preferences also reflect businesses’ concerns around control and data management.

Approximately 74% of respondents said they favor on-premises or hybrid approaches, compared with 9.9% who prioritize public cloud.

The survey also found a gap between general confidence and strong confidence around ransomware recovery. While 72.4% of respondents said they are confident they could recover from ransomware using protected backups, only 25.4% described themselves as very confident.

Claire Huang, SYNOLOGY Philippines Country Manager

“As businesses expand their data infrastructure, they also need confidence that essential services can recover when disruption occurs,” said Claire Huang, Philippines country manager at Synology.

BUILDING INFRASTRUCTURE FOR AI ADOPTION

Against this backdrop, Synology is focusing on three areas: scalable data infrastructure, cyber resilience, and AI-powered productivity with greater control over business data.

Its 2026 portfolio includes the PAS7700, an active-active NVMe all-flash storage solution designed for mission-critical workloads, alongside new FS and RS series systems.

Synology Tiering, along with data-reduction capabilities in DSM 7.4, helps businesses manage growing data requirements more efficiently.

STRENGTHENING CYBER RESILIENCE

For backup and recovery, Synology’s ActiveProtect appliances provide centralized backup management, immutable data protection, and automated isolation.

ActiveProtect Manager 2.0 expands support to Nutanix AHV and Proxmox VE, along with Amazon EC2, Azure VM, and Google Workspace. It also adds cross-platform recovery and expanded cloud-recovery capabilities.

The DP5200 extends the ActiveProtect lineup with a compact 1U option aimed at growing organizations and remote offices.

AI MOVES INTO EVERYDAY WORK

Synology is also integrating AI into everyday work through Synology Office Suite, ChatPlus, and Meet.

For surveillance applications, the DVA7400 brings AI-powered video search and analytics to on-premises environments. The company also previewed scale-out storage and hybrid surveillance solutions for enterprise deployments.

“When businesses can trust how their data is managed and protected, they are better positioned to turn AI initiatives into lasting business results,” Huang said.

More information about Synology’s business and data-management solutions is available through the Synology Philippines website.

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