DigiCon 2026 returns on October 15–16 at the Manila Marriott Hotel, bringing together more than 2,000 marketers, creatives, technologists, business leaders, and innovators. Organized by the Digital Marketing Association of the Philippines, the 11th edition carries the theme “Interoperability: Welcome to the Age of Collaboration” and features five specialized tracks, global speakers, panels, immersive sessions, and a live debate.
Converge SME, DTI, and TikTok Shop have launched SellerPlus for Filipino MSMEs, online sellers, livestreamers, and home-based entrepreneurs.
The bundle combines 200Mbps fiber internet, TikTok Shop seller benefits, AXA personal accident insurance, and business mentorship designed to help digital merchants improve operations and grow online.
Isla LPG Corporation has launched Isla EDGE, its dedicated training arm for LPG practitioners, after the Department of Energy recognized it as one of the country’s LPG Training Organizations. The program focuses on safety, technical competency, responsible distribution, sales practices, and compliance across the LPG value chain.
Cebu Pacific is working with Thinking Machines Data Science and OpenAI to scale enterprise AI across the airline, using ChatGPT Enterprise, OpenAI APIs, and risk-based governance to redesign workflows. Early results include faster legal contract review, project intake and triage, and engineering reference searches, with 86% of surveyed users saying AI supports more than one-third of their daily work.
Microsoft has a new country leader for the Philippines.
Caroline Foo has been appointed Country General Manager, bringing more than 25 years of technology leadership and regional experience. Her priorities include accelerating AI and cloud adoption, expanding AI skills, and helping organizations build secure and well-governed foundations for responsible AI use.
The move to the MOA Complex in Pasay City is designed to support collaboration, employee experience, operational requirements, and the company’s next phase of growth.
2GO Group Inc. has officially...
Appistoki is expanding its enterprise AI push in the Philippines with a new Salesforce Data and AI Center of Excellence in Bonifacio Global City.
Developed in collaboration with Salesforce, the hub will showcase practical applications of Agentforce and Data 360, with customer briefings, live demos, workshops, and collaborative sessions. Its initial focus includes real estate use cases such as lead engagement, property recommendations, and AI-assisted customer support.
Lazada Philippines and Canva have partnered to help Filipino MSMEs create stronger digital content through the new Lazada Seller Hub. The resource includes general and campaign-specific Canva templates, with more campaign-ready designs, training workshops, Lazada University courses, and subscription offers planned.
Sanas is expanding its investment in the Philippines as AI becomes increasingly important to the future of customer experience.
Effective October 11, Jack Madrid will join as Sanas Ambassador, Philippines, while Christopher Venturina will become director of business development. The company says the appointments will help deepen its relationships with enterprises, BPO providers, and technology partners across the country.