From high-powered styling tools to next-generation vacuums, air purifiers, and even farm-grown beauty formulations, Dyson’s Berlin launch showcased a sweeping vision for innovation at home and beyond.
On September 5, 2025, James Dyson rolled up to the Dyson Demo Store in Berlin in a vintage Mini, a nod to the kind of radical re-engineering that inspired Dyson’s own journey. Much like the Mini transformed automotive design in 1959, Dyson has spent decades reinventing household and personal care products with bold engineering and disruptive formats.
Taking the stage, Dyson unveiled 11 new products—some available immediately, others coming soon—that push boundaries across beauty, wellness, cleaning, and home environments.
Airwrap Co-anda 2x™: Six Tools, One Device
The star of the beauty lineup is the Dyson Airwrap Co-anda 2x™ multi-styler and dryer, powered by the new Hyperdymium™ 2 motor, Dyson’s fastest and most powerful hair care motor yet. With double the air pressure, it effortlessly wraps hair, dries as fast as a full-performance dryer, and styles without heat damage.
Offering six styling modes—dry, curl, wave, straighten, smooth, and volumize—the Airwrap Co-anda 2x™ continues Dyson’s mission of merging high performance with hair health.
Supersonic r™: A Compact Styling Powerhouse
Now available in the Philippines, the Dyson Supersonic r™ hair dryer shrinks the format while boosting performance. Just 38mm in diameter, it features a laminar flow heater that keeps airflow smooth and turbulence-free, while RFID-enabled attachments automatically adjust airflow and temperature. Lightweight yet powerful, it delivers shinier, smoother results with no heat damage—already a favorite among stylists worldwide.
Dyson Omega™: Farm-to-Formula Beauty
In a surprising move, Dyson introduced the Dyson Omega™ Nourishing Range, its first foray into beauty formulations. Using sunflower oil harvested from Dyson’s own farms in Lincolnshire, UK, blended with six other omega-rich oils, the range tackles dryness, frizz, and tangling.
The line launches with two products: a hydrating hair oil and a leave-in conditioning spray, both engineered for all hair types. As James Dyson put it: “We’ve brought together two completely different worlds—farming and beauty—to unlock healthy hair with natural ingredients.”
V8 Cyclone: Next-Gen Cleaning Classic
The Dyson V8 Cyclone cordless vacuum updates one of Dyson’s most popular formats. With 30% more suction power, 50% longer run time (up to 60 minutes), and a hot-swappable battery, it tackles stubborn dirt with ease. A new triggerless power button and three cleaning modes add convenience, while a self-emptying dock will follow in 2026.
V16 Piston Animal: Dyson’s Most Powerful Vacuum Yet
For deep cleaning across every floor type, the Dyson V16 Piston Animal introduces Dyson’s most power-dense Hyperdymium™ 900W motor, delivering 315 air watts of suction. Its All Floor Cones™ Sense cleaner head automatically adjusts to floor type, while anti-tangle conical brush bars handle even the longest hair.
With a CleanCompaktor™ bin that holds up to 30 days of compressed dust and an upgraded Submarine™ 2.0 wet roller head, it doubles as a wet and dry floor-cleaning solution.
HushJet™ Purifier Compact: Quiet Power
Dyson also reimagined purification with the Dyson HushJet™ Purifier Compact, a small-format purifier with surprisingly high output. At just 44 dB at full flow and 24 dB in sleep mode, it’s significantly quieter than most compact purifiers, while still capturing 99.97% of pollutants as small as 0.3 microns.
It delivers up to 80% of the purification capacity of Dyson’s larger Big+Quiet model in a third of the size—perfect for bedrooms and workspaces.
Spot+Scrub™ Ai Robot: Smarter Stain Removal
Taking robotic cleaning to the next level, the Dyson Spot+Scrub™ Ai robot vacuum uses AI-powered cameras, LED illumination, and smart navigation to recognize nearly 200 types of household objects. Its stain detection system uses before-and-after image processing to repeatedly clean stubborn spots until they’re gone.
With a self-cleaning wet roller and cyclonic, bagless dock, it washes hard floors, vacuums carpets, and maintains hygiene autonomously.
Clean+Wash Hygiene: No More Dirty Filters
Traditional wet cleaners often rely on filters that clog and trap bacteria. Dyson’s Clean+Wash Hygiene wet and dry cleaner eliminates the issue, keeping all dirty water and debris enclosed in the cleaner head. Its ultra-absorbent microfiber roller packs 84,000 fibers per cm² with embedded nylon bristles for deeper cleaning.
Weighing only 3.7 kg, it’s lightweight, easy to maneuver, and delivers streak-free, hygienic results without foul odors or filter hassles.
PencilVac™: The Slimmest Vacuum in the World
At just 38mm in diameter, the Dyson PencilVac™ reinvents cleaning in an ultra-slim form factor. Powered by a 140k RPM Hyperdymium™ motor, it offers fade-free suction, app connectivity, and a hygienic “syringe” bin ejection system.
Its four fluffy conical brush bars self-remove hair and float across floors in all directions—including sideways—for edge-to-edge cleaning in even the tightest spaces.
Cool™ CF1 Fan and Hot+Cool™ HF1 Heater
Dyson hasn’t forgotten its iconic fans. The new Dyson Cool™ CF1 fan revives the world’s first bladeless fan with a brushless DC motor, enhanced oscillation, app controls, and a new sleep mode.
Meanwhile, the Dyson Hot+Cool™ HF1 Remote Link Pre-Heat fan heater is now Dyson’s fastest, quietest, and most powerful 2-in-1. With an inbuilt temperature sensor and app connectivity, it maintains comfort day and night while running 25% quieter than before.
Engineering the Everyday
From high-performance styling tools to compact purifiers, from robot cleaners to sustainable hair care, Dyson’s Berlin showcase reflected a singular vision: innovation across the spectrum of everyday life.
As James Dyson remarked: “We are very keen on making things smaller and smaller, lighter and lighter, while dramatically improving performance.” That ethos was clear across every product, whether in the ultra-slim PencilVac™, the powerful yet compact Supersonic r™, or the farm-to-formula Omega range.
For Filipino consumers, the Dyson Supersonic r™ is already available nationwide, with the Airwrap Co-anda 2x™, Omega Nourishing Range, and other innovations expected soon.
Dyson’s Berlin launch wasn’t just about new products—it was about redefining how we clean, cool, purify, and style. The message was clear: in every corner of our homes and routines, the future of everyday technology is engineered.