Riot Games, the publisher of one of the world’s biggest esports title, League of Legends (LoL), has announced a multi-year partnership with Oppo as the exclusive global smartphone partner for League of Legends Esports international events. The multi-year partnership starts this October in time for LoL‘s premier annual competition, Worlds, which began last October 2.
The partnership marks Oppo’s first entry into Esports, further diversifying the tech giant’s expanding sports and entertainment’s sponsorship portfolio. LoL joins Oppo’s roster of premier sports partner which includes Wimbledon, FC Barcelona, and the International Cricket Council among others. Oppo is also joined in by LoL Esports roster of partners like Mastercard, State Farm, Alienware, Secretlab, and Louis Vuitton.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said Brian Shen, Oppo vice president and president of Global Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
Through the partnership, Oppo will have year-round activations through LoL’s marquee global events including the World Championship, Mid-Season Invitational, and the All-Star Event. Oppo’s activations include; MVP presented by Oppo for the World Championship and Mid-Season Invitational, Oppo Cam which brings behind-the-scenes footage from all of LoL’s events and Welcome to the Rift, which highlights up and coming teams and future prodigies of the game.
“Oppo’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said Naz Aletaha, head of Global Esports Business Development and Partnerships for Riot Games. “To be Oppo’s first Esports league partner is a powerful testament to the resonance of League of Legends Esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game. ”