Converge is deepening its relationship with entrepreneurs by launching BizFriend Rewards, a new loyalty and engagement program designed to help micro, small, and medium enterprises (MSMEs) grow through rewards, experiences, and business development opportunities.
The initiative reflects Converge SME Solutions’ broader strategy of positioning itself not just as a connectivity provider but as a long-term partner in the success of the country’s growing MSME sector.
Recognizing the value of MSMEs
The Converge BizFriend Rewards program was created to recognize the important role MSMEs play in the company’s growth and to foster stronger, more meaningful customer relationships. The company aims to move beyond a traditional subscriber relationship by creating a support ecosystem that rewards loyalty and encourages long-term business success.
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” said Dindo Marzan, senior vice president and head of SME Group at Converge.
Three pillars for business growth
At the center of the program are three pillars: Choice, Chill, and Circle.
BizFriend Choice gives customers access to curated rewards, perks, and freebies whenever they renew contracts or upgrade their service plans. The program is designed to provide benefits that directly support day-to-day business operations while giving entrepreneurs greater flexibility.
BizFriend Chill focuses on relationship-building through shared experiences. Members may gain access to exclusive events, including private screenings, concerts, curated dining experiences, and seasonal gatherings celebrating their entrepreneurial journey.
BizFriend Circle serves as the program’s growth and networking platform. Through workshops, seminars, trade events, and digital promotions, participating MSMEs can gain additional visibility while expanding their skills, networks, and market reach.
Creating a stronger business community
Converge views BizFriend Rewards as a way to create a more connected community of entrepreneurs. Beyond exclusive perks, the initiative is designed to foster collaboration, learning, and business development opportunities among customers.
“Our role goes beyond providing internet connectivity—we are here to enable growth,” Marzan said. “Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”
Angela Gutierrez, vice president and head of Converge SME Marketing, added that the company hopes to build a lasting community where customers feel supported throughout every stage of their business journey.
Businesses interested in learning more about Converge SME Solutions and the BizFriend Rewards program may visit https://www.convergeict.com/sme