TCL has been recognized as the No. 1 panel TV brand in the Philippines for the third consecutive year, based on the 2025 Annual Cumulative Market Share Report by TRS Research. The ranking reflects nationwide brick-and-mortar retail performance throughout 2025 and confirms TCL’s continued strength in one of the country’s most competitive consumer electronics categories.
The company said the recognition reflects sustained demand among Filipino consumers and its focus on product quality, display innovation, and value. It also extends a three-year run at the top of the local panel TV market.
Stronger position in global television shipments
TCL’s Philippine performance mirrors its growing presence in the global television market. According to Omdia, the company ranked No. 1 worldwide in shipments of 75-inch-and-above TVs and Mini LED TVs in 2025.
TCL also maintained its position as the global leader in Google TV shipments for five consecutive years, from 2021 to 2025. These rankings reinforce the company’s broader position in large-screen and advanced display categories.
“Being recognized as the Philippines’ No. 1 panel TV brand for the third consecutive year is a significant milestone for TCL and a reflection of the trust that Filipino consumers continue to place in our brand,” said Peter Chen, CEO of TCL Philippines.
“This achievement inspires us to keep pushing the boundaries of innovation while making premium technologies more accessible to every Filipino household. We remain committed to delivering products that combine world-class performance, outstanding quality, and exceptional value,” he added.
Advancing SQD-Mini LED technology
Building on its market position, TCL is introducing Super-QD Mini LED, or SQD-Mini LED, as its latest premium display technology. The system is designed to improve backlight precision, color reproduction, brightness, and contrast to deliver a more immersive viewing experience.
TCL positions SQD-Mini LED as the next stage of its display development rather than simply a new product label. The technology combines the company’s work in Mini LED backlighting with refinements intended to improve picture quality across premium television models.
TCL X11L earns recognition at CES 2026
The TCL X11L, described by the company as the world’s first SQD-Mini LED flagship television, received the Innovative Display Technology Gold Award at the Global Top Brands Awards during CES 2026 in Las Vegas. The awards program was organized by International Data Group and supported by IDC.
“Innovation has always been at the heart of everything we do,” Chen said. “With Super-QD Mini LED, we’re introducing a new generation of display technology that delivers extraordinary picture quality and a truly immersive viewing experience.”
“As we continue to inspire greatness through innovation, we remain focused on bringing world-class technologies closer to more Filipino families,” he added.
TCL said its “Inspire Greatness” philosophy reflects its commitment to developing smarter technologies that improve everyday living. The company continues to position display innovation, accessibility, and value as central to its home entertainment strategy.
In Summary
TCL has retained its position as the Philippines’ No. 1 panel TV brand for a third consecutive year, according to TRS Research. The company also led global shipments of 75-inch-and-above TVs and Mini LED TVs in 2025, while introducing SQD-Mini LED as its next-generation premium display technology.