Yamaha Motor Philippines, Inc. proudly announces its partnership with “Tamang Ride,” a groundbreaking road safety advocacy by ACTION, Inc. (A Child’s Trust is Ours to Nurture). Scheduled for an official launch in May 2025, the initiative aims to promote safer driving practices and foster a child-friendly society in the Philippines. Central to this advocacy is the development of a mobile app that gathers user data, collaborates with automotive and motorcycle industry stakeholders, and champions road safety for everyone, especially children.
As the first motorcycle brand to support “Tamang Ride,” Yamaha underscores its commitment to safety through a comprehensive advocacy program uniting car and motorcycle manufacturers, influencers, enterprises, and commuters. The initiative focuses on educating road users, building road awareness, and developing tools to make road safety education accessible and effective.
Key Highlights of the Partnership
The official contract signing was held at the Yamaha Flagship Shop, The YZone, with ACTION, Inc. represented by its founder and president Hajime Yokota, head of Operations Evangeline Balais, and executive director Lani Bayron Lianes. Yamaha Motor Philippines was represented by sales and marketing director Shinsuke Iida and marketing section manager Toni Acuesta.
“Tamang Ride” Programs
1. Comprehensive Road Safety Education
- • Modules designed for children to foster early awareness of traffic rules.
- • Safe driving lessons for beginners, incorporating Japanese driving practices.
- • Instructor training to ensure high-quality education.
2. Innovative Advocacy Tools
- • Development of an app mapping high-risk accident areas and bad road conditions.
- • Creation of bite-sized educational materials and interactive training content.
3. Community Engagement
- • Road safety programs in schools, LGUs, and communities.
- • Events featuring testimonials to raise awareness of road accident consequences.
4. Public Awareness Campaigns
- • Dissemination of road safety content across media platforms.
- • Collaborations with influencers, artists, and rider clubs to amplify messaging.
5. Sustainable Advocacy
- • Regular evaluations of program impact to ensure continuous improvement.
- • Transparent financial reporting for partner contributions.
Vision and Commitment
The “Tamang Ride” movement envisions safer roads by addressing the root causes of accidents and uniting stakeholders to empower communities. Yamaha Motor Philippines aligns its corporate social responsibility with these goals, paving the way for a safer, more responsible riding culture in the country.
Stay connected with Yamaha Motor Philippines:
- • Website: https://www.yamaha-motor.com.ph
- • Facebook: Yamaha Motor Philippines
- • Instagram: @yamahaphilippines
- • TikTok: @yamahamotorph
- • Twitter: @YamahaMotorPH