As the countdown to Christmas begins, the Department of Trade and Industry, through its Bureau of Market Development, Promotion, and OTOP (DTI-BMDPO), invites the public to enjoy holiday shopping with more heart and meaning at the 2025 DTI Bagong Pilipinas Christmas Village. The festive marketplace runs from December 23 to 28 at the Megatrade Halls 1–3 of SM Megamall in Mandaluyong City.
Designed as a relaxed lifestyle destination, the Christmas Village brings together over 200 Filipino micro, small, and medium enterprises from across the regions, offering shoppers a refreshing alternative to crowded malls and rushed gift buying. It is a place where holiday shopping feels intentional, enjoyable, and deeply connected to Filipino creativity.
Visitors can browse through thoughtfully arranged stalls featuring artisanal food, curated gift items, fashion accessories, wellness products, home décor, and holiday essentials. Each product reflects the craftsmanship, stories, and values of Filipino entrepreneurs, many of whom are family-run or community-based enterprises. The Village encourages shoppers to pause, explore, and rediscover the simple joy of choosing gifts with care.
Gifts That Feel Personal, Not Rushed
Today’s Christmas shoppers are increasingly looking for gifts that feel thoughtful and personal. The Christmas Village responds to this shift by offering products that are not mass-produced, but carefully made by Filipino MSMEs from different parts of the country. These items are ideal for gift exchanges, family gatherings, and presents meant to be remembered long after the holidays.
DTI Assistant Secretary Nylah Rizza Bautista, supervising head of the DTI Competitiveness and Innovation Group, said the Christmas Village reflects what holiday shopping should truly be about. “Christmas is a time for connection and thoughtful giving. The Christmas Village allows shoppers to choose gifts with intention, while directly supporting Filipino MSMEs and the communities behind them,” she said.
With more than 200 MSMEs participating, shoppers can easily find options that suit different tastes and budgets. Each purchase becomes part of a larger story of support, resilience, and shared celebration.
Tatak Pinoy Finds for the Modern Filipino Home
The Christmas Village also highlights products aligned with the Tatak Pinoy strategy, which promotes Filipino-made goods that combine quality, innovation, and strong cultural identity. Many of the items on display show how local craftsmanship continues to evolve, blending heritage techniques with modern design and contemporary lifestyles.
These Tatak Pinoy finds demonstrate that Filipino creativity is dynamic and forward-looking. They show that local brands can inspire pride and confidence, making them natural choices for meaningful holiday gifting.
A Relaxed and Festive Way to Shop
Unlike the usual holiday rush, the Christmas Village offers a calmer and more enjoyable shopping experience. Festive décor, warm lighting, and well-curated sections create a space that encourages browsing, discovery, and meaningful connection. It is a setting where shopping feels like part of the celebration rather than a chore.
Families can browse together, friends can enjoy a festive stroll, and office groups can conveniently complete their gift lists in one destination. The atmosphere reflects the warmth and generosity that define a Filipino Christmas.
Capping a Year of MSME Market Support
The Christmas Village also marks the culmination of a year-long series of trade fairs and market promotion activities organized by DTI-BMDPO to support MSMEs nationwide. Throughout the year, these initiatives have helped entrepreneurs test products, refine branding, expand reach, and connect with consumers in various settings.
As the final major market event of the year, the Christmas Village brings these efforts together in one celebratory space. It allows MSMEs to close the year with renewed visibility and stronger market presence, while giving consumers the opportunity to see the full range of Filipino creativity developed and strengthened over the past year.
Choosing Local as a Christmas Tradition
Every purchase at the Christmas Village helps sustain livelihoods and strengthen local economies across the regions. By choosing Filipino-made products, shoppers contribute to a more resilient MSME sector while celebrating the season in a meaningful way.
DTI-BMDPO invites the public to visit the DTI Bagong Pilipinas Christmas Village from December 23 to 28 at Megatrade Halls 1–3, SM Megamall, Mandaluyong City, and experience holiday shopping that is joyful, purposeful, and proudly Filipino.
The Christmas Village stands as an uplifting reminder that Christmas shopping can celebrate generosity, creativity, and the shared spirit of supporting local enterprise.