Honda Cars Philippines, Inc. (HCPI) opened its exhibit at the 10th Philippine International Motor Show (PIMS), highlighting the brand’s ongoing transformation through electrified mobility, customer-focused experiences, and a refreshed corporate identity.
Electrification Takes Center Stage
As part of its global goal to achieve carbon neutrality by 2050, HCPI highlighted its advanced e:HEV full-hybrid technology. Honda says the system allows drivers to travel farther on less fuel while maintaining the responsive, engaging driving dynamics the brand is known for.
Leading the display is the Honda Prelude, positioned as the halo model for Honda’s hybrid vehicle lineup and a bridge to its electrified future. The hybrid coupe features Honda’s S+ Shift technology, designed to link driving performance with engine acoustic feedback. The system combines an intuitive tachometer display with Active Sound Control to create a more engaging driving experience during acceleration and deceleration.
Honda also showcased its established e:HEV lineup.
The Honda Civic RS e:HEV continues the evolution of Honda’s iconic compact sedan, combining sporty performance with improved efficiency.
For customers seeking a versatile urban crossover, the Honda HR-V RS e:HEV blends daily practicality with premium convenience features.
Meanwhile, the New Honda CR-V RS e:HEV AWD combines hybrid efficiency with all-wheel-drive capability, making it suitable for both daily commuting and weekend adventures.
Expanding the Electrified Portfolio
Honda continues to broaden its electrified mobility offerings through new electric two-wheeled vehicles.
Honda Philippines, Inc. (HPI) previewed the Fixed-Battery Electric Two-Wheeled Personal Commuter, the Honda UC3, which embodies Honda’s global electric motorcycle brand promise, “Expected life. Unexpected discoveries.” The model is expected to become available in July 2026.
Also joining the lineup is the Honda WN7, designed for efficiency, sustainability, and responsive city riding. Sales are expected to begin in September 2026.
A New Identity Rooted in Omotenashi
HCPI also unveiled its new brand logo in the Philippines. Designed to resemble two outstretched hands, the emblem symbolizes Honda’s readiness to embrace the continuing evolution of mobility while adapting to changing customer expectations.
The new identity reflects Honda’s commitment to Omotenashi, the Japanese philosophy of wholehearted hospitality and service. According to the company, this approach will guide customer interactions across digital platforms, dealerships, and aftersales support.
Celebrating 30 Years of the Honda City
The Honda exhibit also celebrates the 30th anniversary of the Honda City with a City S CVT 30th Anniversary Pearl Edition accessorized with Berlina Black accents, including a side under spoiler, trunk spoiler, door visor, and front and rear under spoilers.
The package includes complimentary installation and painting for City S, V, and 30th Anniversary Pearl Edition variants, with customer savings of up to PHP57,500. Honda is accepting limited-quantity pre-orders at PIMS and participating dealerships from June 4 to 7, 2026, with deliveries scheduled to begin in July.
For more information, visit: https://www.hondaphil.com