Micro, small, and medium enterprises (MSMEs) are often regarded as the backbone of the Philippine economy. According to the Department of Trade and Industry, MSMEs account for 99% of businesses nationwide and provide employment to nearly 65% of the country’s workforce.
Yet despite their vital role, many MSMEs remain vulnerable to disruptions beyond their control—from rising costs and cash flow pressures to unforeseen events that can threaten business continuity. Years of hard work can be compromised in a matter of hours by natural disasters that regularly affect the country because of its location along the Pacific Ring of Fire and within the typhoon belt.
To mark MSME Month, AXA Philippines is highlighting these realities through the final film in its Everyday Protectors campaign, emphasizing that protecting a business goes beyond safeguarding physical assets. It also means protecting the people, families, and communities that depend on it.
Protecting more than a business
When unexpected setbacks occur, it is never only the business owner who feels the impact.
Every closed storefront, delayed operation, or damaged workplace can also affect the people whose livelihoods rely on it. Protecting a business is more than safeguarding an investment—it is also protecting the dreams, stability, and future of everyone who relies on it to keep running.
A business that protects beyond its doors
This message comes to life in the latest and final film of AXA Philippines’ Everyday Protectors campaign.
The film follows Lucing, a bakery owner whose shop is damaged by a powerful typhoon. As heavy rain continues to pour, Lucing and her staff choose to keep distributing bread to people in their neighborhood who need it most, demonstrating that for many entrepreneurs, being there for their community remains important, especially during times of crisis.
The film ends with Lucing’s bakery reopening under clearer skies, offering a hopeful reminder that businesses can recover when they are prepared for the unexpected.
That readiness is especially important in a country where severe calamities can force businesses to close permanently. According to the Philippine Institute for Development Studies, around 25% of SMEs are unable to reopen.
For Lucing, however, the storm does not mark the end of her story. Equipped with business protection, she is able to begin again and continue supporting the people who depend on her business.
Helping entrepreneurs recover
Lucing’s story reflects the kind of risk many Filipino entrepreneurs face and the role protection can play in helping them recover.
Through MSME Secure, AXA helps business owners recover from unforeseen events so they can move forward with greater confidence. In addition to coverage for property damage and spoiled inventory caused by fire, typhoons, floods, and other covered calamities, MSME Secure also provides protection against risks such as burglary, employee fraud, and the loss of business funds due to theft or robbery—whether outside the premises, in transit, or in the custody of staff or messengers.
The product also helps cover legal liabilities and related expenses arising from incidents involving customers or other third parties.
Recognizing that businesses have different needs and budgets, AXA also offers MSME Secure Lite for basic protection and MSME Secure Max for more comprehensive coverage, allowing entrepreneurs to choose the level of protection that best fits their business.
By helping businesses bounce back after unexpected disruptions, AXA enables entrepreneurs to focus not only on rebuilding what was lost, but also on continuing to create opportunities, support livelihoods, and serve the communities that count on them.