Banking looks very different today than it did decades ago, but the role of a trusted financial institution remains familiar for many Filipino families.
For Emmylou O., that relationship with Philippine Savings Bank began more than 28 years ago at a branch beside her workplace in Putatan, Muntinlupa. What started with a savings account eventually extended to an Auto Loan, a Home Loan, and other major family milestones. When her daughter recently got married, Emmylou encouraged the newlyweds to begin their own financial journey with PSBank, continuing a banking relationship across generations.
A LEGACY BUILT ACROSS DECADES
PSBank was incorporated in June 1959 and opened its first branch in Plaza Miranda, Quiapo, in 1960.
Since then, banking has moved from passbooks and branch visits to 24/7 ATMs, debit cards, mobile apps, and other digital services. Today, PSBank operates 250 branches and more than 500 ATMs nationwide, supported by digital channels intended to make everyday banking more accessible.
The bank’s services have also expanded with changing customer needs, from everyday savings and payments to financing for cars, homes, businesses, and longer-term financial goals.
SIMPLER BANKING FOR EVERY GENERATION
PSBank president Jose Vicente Alde said the bank’s focus remains on evolving with customers while keeping its services accessible, convenient, and responsive.
“Being a partner through generations means evolving with our customers as their lives, needs, and aspirations change,” Alde said. “We want to make banking more accessible, convenient, and responsive, while staying true to what PSBank has always stood for: being Simple at Maaasahan.”
One of the more recent changes is free InstaPay transfers, allowing customers to send money for family expenses, bills, and other everyday needs without transfer fees.
Customers can also open an account online through PSBank Mobile using one valid ID, with no minimum deposit and no maintaining balance.
FASTER ACCESS TO CREDIT
PSBank also continues to streamline loan processing for customers making larger financial decisions.
The bank says its Auto Loan provides credit decisions within 24 hours, while its Home Loan provides decisions within one day. These services are intended to reduce waiting time for customers looking to finance a vehicle or home.
Technology has made banking more convenient, but PSBank also continues to emphasize customer support. PSBank Mobile includes security and account-control features, while 24/7 Customer Experience support remains available for customers who need assistance.
TOGETHER, FOR GENERATIONS
From a first savings account to a first home, each generation has its own financial priorities.
PSBank’s anniversary campaign reflects that continuity by focusing on the relationship between changing banking technology and the familiar expectations customers still bring to a bank: simplicity, reliability, and accessibility.
After 66 years, the bank continues to position its “Simple Lang, Maaasahan” promise around serving customers through different stages of life as banking habits and financial needs continue to evolve.
More information is available through the PSBank website.