For many overseas Filipinos, Christmas means supporting family from afar rather than coming home. Taptap Send is putting that experience at the center of its latest holiday campaign, partnering with GoTyme Bank and Cebu Pacific for “It’s Tyme to Come Home.”
The campaign combines a four-part short film series with a homecoming promotion that gives qualifying overseas Filipinos a chance to return to the Philippines for Christmas.
A CAMPAIGN BUILT AROUND THE OFW CHRISTMAS EXPERIENCE
The campaign highlights the financial and practical challenges that can keep overseas Filipinos abroad during the holidays, from higher airfares and year-end work commitments to rising household expenses back home.
The release cites seasonal data showing that only around 5% of overseas Filipinos can return to the Philippines for the holidays. Against that backdrop, Taptap Send positions remittances as one way families stay connected even when they cannot celebrate together in person.
Taptap Send currently allows Filipinos living in markets including the United States, United Kingdom, Canada, Europe, Australia, United Arab Emirates, and Bahrain to send money directly to the Philippines, with zero transfer fees on eligible bank and mobile wallet transfers. Foreign exchange rates still apply.
FOUR-PART SHORT FILM TELLS A HOMECOMING STORY
At the center of the campaign is a four-part short film series following an overseas professional as she balances the desire to return home with the financial realities of living and working abroad.
Scenes include repeatedly removing “Flight Ticket” from a monthly budget and watching colleagues make plans to travel home, reflecting the compromises many overseas workers make during the holiday season.
An all-Filipino creative team of overseas Filipinos conceptualized and produced the series, drawing on their own experiences of living away from home.
SEND TO GOTYME BANK FOR A CHANCE TO FLY HOME
The homecoming promotion runs from September 16 to November 30, 2026.
Users qualify by sending at least PHP5,000, or its foreign-currency equivalent, through Taptap Send to a GoTyme Bank account. Entries are unlimited, giving users additional chances to qualify with each eligible transaction.
Grand prizes include two round-trip economy flights to the Philippines, airport-to-hometown transfers, a family salu-salo, and PHP20,000 cash.
Winners are expected to be announced around the second week of December, allowing successful participants to prepare for a Christmas homecoming.
GOTYME BANK JOINS THE HOMECOMING PUSH
“Our partnership with GoTyme Bank makes it even easier for overseas Filipinos to send money home through one of the fastest-growing and most trusted digital banks in the Philippines,” said Faye Sta. Ana-Corpuz, head of the Philippines and regional growth manager for Southeast Asia at Taptap Send.
“This collaboration is especially meaningful as a way to give back to our Overseas Filipinos and their beneficiaries this season.”
The partnership adds GoTyme Bank as the receiving account for qualifying campaign transfers, while Cebu Pacific supports the travel component of the grand prizes.
REMITTANCES THROUGH THE TAPTAP SEND APP
The Taptap Send app is available through the Google Play Store and Apple App Store and supports transfers to GoTyme Bank accounts and other major networks in the Philippines.
Taptap Send describes its service as fast and zero-transfer fee, although the no-fee offer applies to eligible bank and mobile wallet transfers to the Philippines, and foreign exchange rates apply.
The campaign also supports Taptap Send’s broader effort to connect with the global Filipino community through remittance services and culturally focused content during one of the most important times of the year for Filipino families.
Full terms and conditions can be found here.