Shopee has welcomed Kris Aquino back as a brand ambassador, this time under a new title: “Queen of All Shopee.”
The campaign brings her back into the shopping space where her long-standing reputation for sharing personal picks, recommendations, and opinions fits naturally with Shopee’s mix of commerce and entertainment.
FROM “KRIS AQUINO-APPROVED” TO QUEEN OF ALL SHOPEE
Long before shopping hauls, affiliate links, and creator storefronts became part of everyday online culture, Kris Aquino had already built a reputation around what she bought, liked, and recommended.
Over the years, her preferences across beauty, fashion, food, travel, and everyday finds became part of her public persona, with “Kris Aquino-approved” taking on the feel of its own seal of approval.
“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” Aquino said.
“Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”
MAKING THE MOST OF SHOPEE VIP
Aquino describes herself as a shopaholic and has been a Shopee VIP subscriber since December 2025.
She says she uses the daily 20% discount and other membership perks, particularly during the Christmas shopping season.
“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” she said.
“If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”
LIVE SELLING WITH KRIS
As Queen of All Shopee, Aquino will also appear on Shopee Live, where she is expected to share personal picks, react to products and deals, and interact with shoppers in real time.
“I actually think I’ll be a good live seller,” she joked. “Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment.”
Aquino added that after years of speaking directly to audiences, the live-shopping format gives her a new way to connect with viewers while browsing products together.
10.10, 11.11, AND 12.12 APPEARANCES
Shopee says Aquino will take part in several of its biggest shopping events of the year, including the 10.10, 11.11, and 12.12 mega sales.
During those campaigns, she will share product picks, react to deals, and shop alongside users through Shopee Live and other platform experiences.
Her Queen of All Shopee debut is scheduled for later in September, with additional appearances and content continuing through the rest of the year.
SHOPPING MEETS ENTERTAINMENT
The campaign extends beyond live selling and seasonal promotions.
Shopee is positioning Aquino across Shopee VIP, Shopee Live, and Short Dramas, combining her established media personality with the platform’s growing focus on entertainment-led commerce.
For users, the campaign brings back the candid product opinions and recommendations associated with her public persona, this time within Shopee’s broader shopping ecosystem.