Dyson Beauty is bringing a more festive look to its hair care technology with a limited-edition Plum and Copper colourway, showcased by Asia Pacific ambassadors Jang Won Young and Park Bo Gum.
Inspired by Kyawthuite, described by Dyson as one of the world’s rarest gemstones, the colourway combines warm metallic tones including red plum, peach copper, and ash ginger. The palette gives Dyson’s hair styling technology a seasonal finish while Jang Won Young and Park Bo Gum demonstrate different ways to use the Airwrap Co-anda 2x multi-styler and dryer.
JANG WON YOUNG GOES FOR SOFT GLAM WAVES
Jang Won Young uses the Dyson Airwrap Co-anda 2x to create soft, flowing waves with volume and movement for a more romantic festive look.
Starting with damp hair, use the Fast Dryer 2x attachment to dry the roots until the hair reaches about 80% dryness. Part the hair down the middle, then use the Conical Co-anda2x curling barrel to curl sections away from the face.
Once the curls have set, a Dyson Detangling Comb can soften and smooth the waves before finishing with styling spray.
PARK BO GUM KEEPS IT POLISHED
Park Bo Gum takes a different approach, using the same multi-styler to create a swept-back hairstyle with volume, shape, and a looser finish at the front.
First, use the Fast Dryer 2x attachment to pre-dry the hair while lifting at the roots for volume. The Conical Co-anda2x curling barrel then directs sections back and away from the face, shaping the front into a swept-back silhouette.
Leave a loose section to fall naturally across the forehead, adding texture and movement to the polished look.
SIX STYLING FUNCTIONS IN ONE TOOL
At the center of both looks is the Dyson Airwrap Co-anda 2x multi-styler and dryer.
The latest version is powered by Dyson’s Hyperdymium 2 motor, which the company describes as its fastest and most powerful hair care digital motor. Dyson says it delivers twice the air pressure of the previous system for faster drying and easier wrapping.
The Airwrap Co-anda 2x offers six styling functions: drying, curling, waving, straightening, smoothing, and volumizing. Dyson says the system is designed to create these styles without extreme heat damage.
A FESTIVE FINISH FOR DYSON BEAUTY
Dyson positions the Plum and Copper edition as both a styling tool and a holiday gift option, giving its hair care technology a more decorative finish for the festive season.
The colorway also reinforces the brand’s broader approach of combining engineering with product design, particularly in categories where tools are often left visible on dressing tables or used as part of daily grooming routines.
With Jang Won Young and Park Bo Gum presenting different looks, the campaign highlights the versatility of a single styling system across different hair types and styling preferences.