Acer Philippines has announced its partnership with American luggage and travel bag manufacturer Samsonite for its back-to-school promo.
Targeted at millenials, Acer Philippines recognizes this generation’s constant thirst for adventure and new experiences as a way to reboot. Touted “#CarryOn,”the tech giant’s new promo encourages the youth to power through life’s hurdles in pursuit of their dreams and goals.
“If there’s one thing we’ve learned about millennials, it’s that they are very passionate individuals who are unstoppable if they are truly motivated,” shares Sue Ong-Lim, Acer Philippines’ Sales and Marketing Director. “Travel is, without a doubt, one of their strongest motivations. This is why we’ve partnered with Samsonite, a household name when it comes to travelling, to help us propel this cause forward. Hand in hand, we are hopeful that we will be able to not only motivate our millennials, but also reward them for their hard work by fueling their wanderlust.”
Alongside the announcement of the promo, Acer also debuted the #CarryOn video which aptly summarizes the campaign. The short film directed by Irene Villamor (famous for Camp Sawi and Meet Me In St. Gallen) depicts how the youth of today turn to travelling to re-energize and break out of any slump. The full video may be seen in the Acer Facebook Page.
The Acer Philippines #CarryOn Back-to-School Promo will run until June 30, 2018, during which every purchase of qualified Acer and Predator laptops, Acer projectors, and Acer desktop will come with free Samsonite luggage.
Visit the Acer Philippines Facebook Page at www.facebook.com/AcerPH and the Acer Philippines website at www.acer.com.ph, and follow @acerphils on Twitter for more information. You may also purchase online via http://ph-store.acer.com/.