Home Lifestyle Visual Space Behind The Scenes: The Brushstroke Creative Experience

Behind The Scenes: The Brushstroke Creative Experience

When God showered creativity in the world, most Filipinos had caught it with their pails. Our ingenuity has always brought us to the international stage, opening endless possibilities and changing our perspective on things. Deviating from the stereotype of an artist, this full-scale print service provider shows that the artistry of Filipinos can spark revolutionary innovations that improve the quality of life, and generate income at the same time.

Mary Sy, business development manager of Brushstroke Creatives, discusses the milestone of the company

The company at a glance

Established in 2005, Brushstroke Creatives is a full-scale print and cutting service provider operating under its sister company, Union Inks and Graphics Philippines Inc., which is itself known for manufacturing screen printing inks, reducers, related chemical solutions, and distribution of screen printing supplies. With 14 years of experience in the digital printing and cutting, it has been a creative force behind some of the most eye-catching and impressive installations as seen in various commercial spaces, events, and trade shows.

Constantly pushing the boundaries in pursuit of infinite possibilities in the industry, the company produces various marketing and advertising collaterals such as window displays for various BPOs, real estate, interior design and architecture, food and beverages, and retail. Whether it’s a medium-sized acrylic logo or a large wall accent design, they can handle it. Brushstroke Creative’s roster of clients include top local and international brands like Uniqlo, PLDT, Smart, Rustan’s Supermarket, SM, Shopwise, Harlan & Holden, Sutherland Global Services, Robinsons, JPM, RCBC, Homme et Femme, Guess, Vista Land, Samsung, Happy Skin, All Day Supermarket, Ministop, Heima, Esencia Day Spa, Cinnabon, Aranáz, Rock Robins Design Studio Co., Heineken, Ajinomoto, and Bad Bird among others. From 20, the company now records a total of 150 employees this year.

In line with its commitment to achieve new heights , Brushstroke Creatives recently opened the doors to its new and expanded warehouse and showroom in Parañaque City. The launch gave an exclusive and interactive journey to the guests where they got to experience every single stage of the company’s production process.

A masterpiece in progress

The first phase of the event was the company’s visual timeline wall where visitors saw its history and milestones in retrospect. Investment in state-of-the-art printing and cutting machines, as well as strict implementation of measures that advocates sustainable and eco-friendly printing, are the cornerstones for the success of the B2B service provider.

Teams from Uniqlo and SM shared their experiences with the Brushstroke Creatives. To see the actual demonstrations of each machine and their finished outputs, the guests were given “tour tickets” which detailed each station, and toured around the facility. Among these cutting-edge equipment are the Easy Fabric Display System comprised of fabric-dressed frames that click and the B-lock which features aluminum frames that can be dressed in other materials. It has also introduced LED curtains, a new display system that is 70% transparent and is ideal for window display and event launches.

On the other side of the warehouse is the showroom which houses vignettes of the company’s past projects as well as installations of its various services. Inside, visitors get to see firsthand look at the Designery’s lounge area, award displays, wall accents, and LED curtain displays of Brushstroke Creatives.

Indeed, Brushstroke Creatives’ transition to a bigger warehouse is reflective of its growing status as a leading service provider in the field of innovative printing, cutting, and creative installations. In just a span of 14 years, the company received its ISO 2015 certification from SGS, opened a showroom in Mall of Asia, launched The Designery in Ortigas (a showroom dedicated to interior design), and received awards from other business entities.

Brushstroke Creatives is also a member of the Primer Group of Companies, a retail and distribution company of the world’s top and premium consumer brands.

 

Also published in GADGETS MAGAZINE May 2019 Issue
Words by Jewel Sta. Ana

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