SunPIOLOgy, the annual charity fun run of Sun Life Philippines and brand ambassador Piolo Pascual, concluded its 12th year with two milestones: successfully transitioning into a virtual race and raising PHP 4.2-million for its health and education advocacies.
Close to 1,000 runners joined the virtual race, all of whom finished the distance they signed up for at their own time and pace. Participants say SunPIOLOgy helped them stay fit even if they could not do their usual fitness activities given the quarantine measures.
Participants found fulfillment in the experience and encouraged others to try running as well. “I advise everyone, especially the youth, to go out and run,” says Crispin Banares, 1st placer for the 30km category. This was seconded by Aurie Roque, 1st placer for the 100km category. “Set aside your fears and explore your strength,” she said.
The event concluded last February 12, 2021, with a virtual awarding ceremony, which was graced by Piolo himself, along with fellow Sun Life brand ambassadors Enchong Dee and Inigo Pascual. Guest celebrities Klarisse de Guzman, Vivoree, and the Nocturnal Dancers rendered special performances.
Participants were also treated with rewards through the raffle prizes like a brand-new TV and 15 Garmin Vivofits. On top of these, special prizes were given to the top three male and top three female runners who finished by December 25.
Championing health and education
SunPIOLOgy was able to raise PHP 1-million for scholars of Hebreo Foundation, which was founded by Piolo’s family. The Hebreo Foundation has been supporting the education of young Filipinos since 2009. Meanwhile, PHP 228,000 was donated to Star Magic scholars, or children of ABS-CBN employees who were affected by the network’s closure.
For its health advocacy, more than PHP 3-million was granted to the Institute for Studies on Diabetes Foundation, Inc. (ISDFI), to enable it to continue providing critical care and improve its facilities such as the Sun Life – ISDFI Nutrition Studio and the ISDFI – Sun Life GoWell Fitness Center.
“The positive impact that SunPIOLOgy brings to communities and individuals truly encourages us to continue advocating our causes,” says Gilbert Simpao, Sun Life’s chief marketing & client experience officer. “Our foray into the virtual realm is just a glimpse of things to come as we reach out even further with our commitment to being the nation’s lifetime partner.”
“We launched SunPIOLOgy 12 years ago with the objective of inspiring Filipinos to pursue their health and wellness goals as well as to support our partner charitable institutions. When the pandemic happened, we had to quickly shift into a virtual race. It was unfamiliar territory for us, but we rested our fate on the community we have built through the years, and on the significance of our advocacies especially amid this prevailing pandemic,” says Benedict Sison, CEO and country head of Sun Life Philippines. “With everyone’s help, the first-ever SunPIOLOgy Virtual Race turned out to be a success.”
“I’m really thankful for the support for our event despite the current situation,” says Piolo. “This success is proof that together, we can make things happen and we can help make lives brighter.”
The SunPIOLOgy Virtual Race ran from November 21, 2020, to January 21, 2021.
For updates about future SunPIOLOgy events, follow @sunpiology at Facebook or check out www.sunpiology.com.