2Pro hosts first webinar on digital marketing

2Pro, a group of fourth-year marketing students from the Polytechnic University of the Philippines-Manila, hosts their first-ever live webinar entitled “Ready, Set, Launch! A Journey into the Digital Marketing Space’‘ on the 18th of June 2022, from 1:00 PM to 5:00 PM.

The event aims to discuss the influence of the Gen Z culture and market on the current digital marketing approach of brands, which is specifically prevalent on social networking sites such as
Facebook, Tiktok, and Instagram by participating in fun trends and challenges. Moreover, people who belong to the Gen Z batch are estimated to be up to 40 million of the Philippine population, considered the biggest segment of our country’s occupiers. These statistics prove just how big of an impact Gen Z has on our market. Having knowledge of their influence will greatly bring many benefits to us as future marketers. This topic and more will be discussed by Allan Galvez, current dean of the College of Business Administration and Accountancy of Jose Rizal University.

This webinar also aims to discuss the fundamentals of Search Engine Optimization and Search
Engine Marketing or SEO and SEM. It is highly important for our future marketers to understand
how to optimize search engines for the brand they are going to work with. Added to that, with
the booming of digital platforms, SEO and SEM are great ways to increase online traffic. Filipinos spend an average time of 10.27 hours surfing the internet using various devices. This means to say that, as a marketer, there is a higher chance of your promotions being seen by the netizens during their browsing hours. This topic will be explored further by MJ Marquez, who is currently a full-time instructor at Rizal Technological University.

Aside from interesting topics on digital marketing, the event will also feature amazing performances from their roster of talented performers who are also students from the PUP College of Business Administration. Expect impressive presentations from MANTRA PH, an alternative indie pop-rock band, Alliah Jean Lagulao, a vocalist with clean yet strong and powerful vocals, and 2Pro’s very own Miggy Rubenecia.

Exciting games have been prepared to keep the attendees hyped up. Prizes will be provided for the winners of the mini-games. E-vouchers from different sponsors will also be disseminated to all participants of the event. In total, 2Pro is expecting to have around 400 participants both on Facebook Live and in the Zoom meeting.

The webinar will be live-streamed on 2Pro’s Facebook page via Facebook Live, with exclusive participant access to the Zoom meeting. The event is open to marketing and business students, fresh graduates, entrepreneurs, and anyone who is interested to learn more about the digital marketing space.

Check out 2Pro’s Facebook page for the registration and mini-games as we countdown before
take off.

See you on the 18th of June, adventure!