3DENT, senior students taking a Bachelor in Advertising and Public Relations at the Polytechnic University of the Philippines, Manila Campus, a trailblazer in immersive technologies, is gearing up for the highly anticipated 20th AdCongress with its entry, “Ad-mazing Prod! Integrating Tech Advancements in Advertising Production.” The event is happily making a comeback with a live edition after a two-year virtual setup, set to unfold on February 13, 2024, at Claro M. Recto Hall, PUP Main Campus.
Innovation in the Realm of Advertising Production
Ad-mazing Prod is an integral part of the 20th AdCongress, themed “ADPORTAL: Traversing Through the Maze of ADPR Innovation.” The seminar promises to be an enlightening exploration of the transformative impact of technological advancements on advertising production. It offers participants a dynamic platform to delve into the profound influence of technological advancements, and it strives to inspire creative thinking and innovation in the advertising domain, fostering collaboration among industry professionals and emerging talents. Through interactive sessions and demonstrations, the seminar aims to develop practical skills and illuminate future career opportunities in the continuously evolving landscape of advertising production.
Partners in Action
The event received support from an impressive lineup of sponsors and partners. Hartman Communications headline as a major brand sponsor, alongside esteemed names, such as Kape Pa More, Arts to Prints PH, LYC Studio, and Répliqué. Media partners including IKOT.PH, Wazzup Pilipinas, INQUIRER.net, POP!, Be An INQUIRER, Edge TV Philippines, Gadgets Magazine, The Philippine Star, and Explained PH are also in support by bringing the magic to the screen.
Ad-mazing Prod extends collaboration beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as Ateneo Collegiate Society of Advertising, UMak Student Multimedia Organization, Bulacan State University Advertising Guild, PUP College of Business Administration Student Council, PUP Taguig – Junior Marketing Association, De La Salle University – Office of Student Leadership, Involvement, Formation and Empowerment – Junior Entrepreneurs’ Marketing Association, PUP Circle of Research Enthusiasts, PUP College of Communication Student Council, PLM Mass Communication Students’ League, UST Tiger Radio, Adamson University Falcon Radio, Bulacan State University Laurel Publication, and The IRID3SCENT are present in weaving innovation into every frame of production.
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