The Central Luzon State University Junior Marketing Association (CLSU JMA), in collaboration with the CLSU College of Business and Accountancy (CBA), CLSU University Extension Program Office (UEPO), and the Department of Trade and Industry – Nueva Ecija Provincial Office (DTI-NEPO), successfully launched the third edition of the “Partnership for the Goals, Partnership for Sustainable Development: Business Masterclass and Trade Show” held on August 19–20, 2025, at the FPJ Development Communication Hall in Central Luzon State University, Science City of Muñoz, Nueva Ecija.
This two-day event provided a dynamic platform for 32 local MSMEs from Nueva Ecija to showcase their products and services, ranging from food to handicrafts, and more. It also offered CLSU’s second and third-year marketing students a unique opportunity to network with these MSMEs, forming partnerships that will continue throughout the semester. The students will apply their knowledge in retailing and distribution management to promote and help sell the MSMEs’ products, fostering growth for both the businesses and students.
Event Highlights:
- Opening Ceremony: The event officially kicked off with remarks from Dr. Rocelyn M.
- Barroga, CBA Dean, who emphasized the importance of collaboration, stating, “Your success is also our nation’s success.” Dr. Aldrin E. Badua, Director of CLSU-UEPO, and Mr. Warren Patrick T. Serrano, Acting Provincial Director of DTI-NEPO, also shared messages of support, stressing the significance of partnerships between academe, government, and industry for MSME growth.
- Introduction of MSMEs and Award Presentation: Following the opening ceremony, the 32 MSMEs were introduced to the audience. In a ceremonial moment, the CLSU College of Business and Accountancy presented plaques of recognition to the CLSU JMA and DTI-NEPO for their valuable partnership in making the event a success.
- Ribbon-Cutting Ceremony: To mark the official opening of the trade show, a ribbon-cutting ceremony followed. Dr. Rocelyn M. Barroga, Dr. Aldrin E. Badua, and Mr. Warren Patrick T. Serrano took part in the ceremonial cutting, symbolizing the beginning of the trade show and the fruitful collaboration between CLSU and the local MSMEs.
- Business Masterclass: On the second day, CLSU’s College of Business and Accountancy hosted masterclasses on Smart Operations for Microenterprise Success and Practical Human Resource Strategies for MSMEs, providing essential knowledge to help MSMEs thrive.
- Trade Show and Networking: The trade show allowed students and MSMEs to network and find potential business partners for the semester-long collaboration. Students had the opportunity to choose which MSMEs they would work with, fostering long-term relationships where they will assist in promoting and selling the MSMEs’ products while gaining real-world business experience.
Participating MSMEs from Nueva Ecija:
- A’eva Handicrafts
- Ady Handicrafts
- Ajee’s Food Products
- Aling Maria’s Homemade Sweets
- Antonia’s Handicraft
- AVON by Amy De Guzman
- Barako Acdal Food Products
- Castañeto Dairy Products Trading
- Coth Monastery
- Don C Food Products
- Drawn Food Products
- Eljo’s Native Products
- For Reale Consumer Goods Retailing
- GEA Food Hub
- Goldeliz Special Food Products
- Heaven Sweet Treat Food Products
- Kaagapay sa Pag-unlad ng Mamamayan Producers Cooperative
- Kape Yan ‘Ih!
- KTC-Trends Handicrafts
- Laur Farmers Agriculture Coop
- Laur OFC Food Products
- Lawag ti Caridad Norte Association
- Lhand Walkz Footwear
- Mang Edong’s Food Products
- MANNA Ventures INC.
- Personal Collection
- Pottershand Agri Coop
- R&V Delight’s Food Products
- REDJ Mushroom Farm
- Tin Top Mushroom Farm
- Vanamiks Handicraft
- Ystel Handicraft
Student-MSME Partnership Continues
The event concluded with the awarding of certificates to all participating MSMEs. Afterward, the MSMEs that will continue collaborating with CLSU’s marketing students throughout the semester were announced, marking the beginning of a long-term partnership aimed at providing students with practical business experience.
For more updates, be sure to follow CLSU JMA’s official Facebook page, the CLSU CBA’s official Facebook page, and the CBA Link’s official Facebook page for the latest news on this and other initiatives.