The 35th National Federation of the Philippine Junior Marketing Association (PJMA) is staging Juan Big Idea Nationwide with the theme The Great Reset of Innovative Trends in the New Millennium. This will be held on February 27, 2022, from 1:00 PM to 4:00 PM via a Private Facebook Group livestream.
Pre-pandemic, Juan Big Idea (JBI) was one of the major events of the PJMA, and it was staged with 5 regional installments from North Luzon down to Mindanao. With the constraints posed by COVID-19 last year, the National Federation launched a revamped version entitled Juan Big Idea Nationwide, holding only one event catering to the junior marketers and business students in the Philippines.
This year’s Juan Big Idea Nationwide will tackle the previous and ongoing shift of innovations in the marketing landscape throughout the generations. Marketers and business students will be immersed with stories on how marketing advanced and how today’s marketing strategies came to be. They will get to learn from various business fields and industries where they can take as an inspiration and lesson as they step into the corporate world.
With that, the National Federation invited renowned speakers from successful business industries that will discuss relevant topics starting from Sales, Entrepreneurship, Marketing Trends, Digital Marketing, and Building Self-Confidence. Marketers and business students will also get to enjoy awesome activities that will represent their organization and university.
Pre-event games will add fun and excitement among participants. For example, in the first game #LocalJUANderer, participants are asked to share their best travel photos. The second game, JUAN Patalastas, is a competition where participants are asked to share 30-second commercial videos of the event’s sponsored products. Amazing prizes from the event sponsors are in store for the game winners.