Home Lifestyle Entertainment ABS-CBN renews partnership with the Advertising Foundation

ABS-CBN renews partnership with the Advertising Foundation

The country’s leading broadcast media network and entertainment company, ABS-CBN, once again partnered with the Advertising Foundation of the Philippines (Ad Foundation), the social development institution and advocacy body of the multisector marketing communications industry, for the upcoming 11th Araw Values Advertising Awards.

Anchored on seven Araw cornerstone values, the industry awards program recognizes outstanding and values-oriented marketing communications campaigns in the Philippines. These values are: love of God and respect for religious beliefs, commitment to truth, honesty, and integrity; love of country and respect for national customs and traditions, reverence for family, marriage, or responsible parenthood; respect and care for human life, dignity, and the rights of all; respect for law, authority, and the promotion of self- discipline; and concern for and preservation of the environment.

Leading the recent partnership agreement signing at the Chronicle Lounge of ABS-CBN were top management officials of ABS-CBN including chairman emeritus Gabby Lopez, chairman Mark Lopez, president & CEO Carlo L. Katigbak, COO for Broadcast Cory Vidanes, chief finance officer Ron Valdueza and head of Integrated Sales Jose August Benitez.  Representing the Ad Foundation, were chairman of the Board and ARAW Values Awards presiding chairman Ruperto Nicdao Jr. of Kapisanan ng mga Brodkaster ng Pilipinas (KBP), board member and 11th Araw Values Awards Organizing Committee overall chairperson Ma. Belen “Blen” Fernando of PANA Foundation (PANAF), foundation international relations officer Jose Edgardo G. Sunico of Unilever Phils., foundation board member and comptroller Vince Reyes of Executive Decisions IMCF, board member and chairman of 11th ARAW Values Awards Competition Management Committee and foundation assistant board secretary and executive director, Linda C. Gamboa.

The executive committee of Ad Foundation, together with the 11th Araw Values Awards organizing committee, also honored the late ABS-CBN Foundation chairman Gina Lopez during the event for her staunch efforts in protecting the environment. Meanwhile, Gaby Lopez and his family were recognized for their untiring support for the organization and continuing commitment to its advocacy marketing programs and projects for over two decades.

“The Advertising Foundation stands for the seven cornerstone values, and one of them is about the environment. For us, Gina is the symbol of the kind of person who fights for the preservation of the environment and we wanted to honor her for all her work, as well as for the love and care she gave people,” said Blen Fernando, overall organizing chairperson, 11th ARAW Values awards.

Aside from recognizing the best displays of Filipino values, a special set of awards will also be given to advertising campaigns for technical excellence.

The call for entries for this year’s Araw Values Awards is now open. The awards night for the 11th Araw will be held in November at ABS-CBN’s Dolphy Theater and will have a delayed telecast on The Filipino Channel (TFC) in December.

For more information, log on to Araw Values Awards’ website.