Hyundai vehicles featured in PH adaptation of “What’s Wrong With Secretary Kim”

Hyundai Motor Philippines Inc. (HMPH) has teamed up with streaming provider Viu, alongside ABS-CBN Studios and Dreamscape Entertainment, for the Philippine adaptation of the romantic-comedy series “What’s Wrong With Secretary Kim”. An official press conference, at the Quantum Skyview of the Gateway 2 Mall in Cubao, last March 9, confirmed the brand’s involvement as the official mobility partner.

The South Korean television hit, which first aired in 2018, starred Park Seo-joon as vice chairman Lee Young-joon and Park Min-young as secretary Kim Mi-so. Esteemed local actors Paulo Avelino and Kim Chiu will portray these notable characters. Together with them is a mix of veteran and young talents in Jake Cuenca, Janice De Belen, Romnick Sarmenta, Angeline Quinto, and Pepe Herrera.

“It brings us great pride to have partnered with Hyundai, a well-established multinational Korean automotive manufacturer, for our Viu Original Adaptation of the popular K-Drama What’s Wrong with Secretary Kim starring Paulo Avelino and Kim Chiu. Filipinos have embraced and grown to love the Korean culture and we hope that viewers of the show will enjoy the Filipino flavor injected in the series. We’re very grateful to Hyundai for their support of the show and look forward to more partnerships with them in the future,” says Vinchi Sy-Quia, country manager of Viu Philippines.

HMPH’s range of innovative and sustainable models will be featured throughout the episodes. This includes the just launched All-New Santa Fe, alongside other SUVs such as the Palisade, Tucson, and Creta, and MPVs consisting of the Austin, Staria, and Stargazer. Hyundai’s award-winning flagship electric vehicles, the IONIQ 5 and IONIQ 6, are also showcased. Nameplates such as the Accent, Reina, and Starex, will also be making appearances.

“To those who are fans of this well-loved K-Drama, we are excited to share that you can catch your favorite Hyundai cars starting today in Viu! Not only that, please look forward to seeing Ms. Kim Chiu and Mr. Paulo Avelino as they put their own spin as leads. Both have recently become our newest brand ambassadors, adding a special touch to this partnership. Moreover, we are excited to be creating meaningful memories with our Filipino customers, as we altogether watch and fall in love once more with this highly acclaimed series,” according to HMPH president Dongwook Lee.

Viewers can expect this version to infuse Filipino references while maintaining the charm and essence of the original script. For HMPH, it serves as one of its initiatives in celebration of the 75th Friendship Anniversary between the Philippines and Korea. There will be a series of themed activations from the brand, starting March until June, highlighting the commonalities in lifestyle interests and cultural experiences of the two countries that have and continue to strengthen the ties of the two countries.

The show aired its pilot episode last March 18, and will exclusively be available on Viu. More news and announcements can be found in the brand’s official website and social media pages, @HyundaiMotorPhilippines, in Facebook and Instagram.